When it comes to indoctrinating the innocent populace and molding their views, it's best to start young.
So for electric-car advocates, a new children's book about a mouse and her Tesla Model S could prove a very useful tool indeed.
My Tesla: A love story of a mouse and her car is an illustrated tale about a mouse named Maxine, who buys a red Tesla Model S electric car.
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It's based on the real-life experiences of the author, film director Joan C. Gratz.
Specifically, it stemmed from her "impulse purchase of a Tesla and the succeeding pleasures, concerns, and consequences of electric-car ownership," according to the book's Amazon blurb.
The story starts out with Maxine the Mouse taking a test drive, and experiencing the car's silent, face-numbing acceleration.
2016 Tesla Model S
She quickly "understood the Tesla to be as magical as a unicorn"--an opinion that's probably shared by more than a few real-life Tesla owners.
And the magical Model S quickly becomes an obsession of its new and enthralled rodent owner.
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She stays awake at night thinking about it, and even dreams that her quilt is a Tesla parking lot.
While it might be hard for most carmakers to inspire that kind of commitment, a children's book may be a good way to get upcoming generations interested in electric cars well before they can sit behind the wheel.
2015 Tesla Model S P85D Supercharging in Rocklin, California, Feb 2015
While today's drivers may find electric cars fairly novel, they'll have been around for a while by the time today's kids are ready to get their licenses and then consider buying their very first car.
Some may even grow up with fond memories of riding in the back of a parent's Model S, Nissan Leaf, or other electric car.
Experiences like that have already led older car enthusiasts to become attached to certain makes and models of cars--often those within 10 years before or after their year of birth.
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The best part is that the book isn't a carmaker's advertising program or advocacy-group public awareness campaign.
It's simply the passionate response of one woman to the unexpected pleasures of her electric car.
And, as any parent can tell you, young children are often very responsive to unalloyed passion and joy in the adults who surround them.
[hat tip: John C. Briggs]