Toyota Prius

  • Google autonomous Toyota Prius test vehicle

    Once a secret project, Google's autonomous vehicles are now out in the open, quite literally, with the company test-driving them on public roads and, on one occasion, even inviting people to ride inside one of the robot cars as it raced around a closed course. Google's fleet of robotic Toyota Priuses has now logged more than 190,000 miles (about 300,000 kilometers), driving in city traffic, busy highways, and mountainous roads with only occasional human intervention. The project is still far from becoming commercially viable, but Google has set up a demonstration system on its campus, using...

  • Traffic
    Loss Of California HOV-Lane 'Prius Perk' Slows All Traffic, Study Says

    Many California drivers silently cheered on July 1, when the yellow stickers on 85,000 hybrid cars expired--meaning their drivers were no longer allowed to travel solo in the carpool lane. According to a new study released Monday at the University of California-Berkeley, though the loss of the...

  • The 2012 Toyota Prius. Image: Toyota
    Facing Tough Competition, Toyota Doubles Down On Prius Hybrids

    Fuel efficiency is on every automaker's mind, and will be through at least 2025. Toyota sells the most fuel-efficient gasoline vehicle on the U.S. market, the 2012 Prius hybrid. It's rated at 51 mpg city, 48 mpg highway, and a combined 50 mpg by the EPA. Tougher competitors But the competition is...

  • Screencap from the 'People Person' spot for the 2012 Toyota Prius family
    Behind The Disturbing Ad Campaign For The 2012 Toyota Prius

    To make its new ad for the 2012 Toyota Prius family, Toyota tapped some of the same talent that made its previous "Harmony" campaign a success. But as intriguing as the behind-the-scenes footage may be, we're not entirely sold on the new "People Person" clip. You might recall that when Toyota...

  • 2012 Toyota Prius v
    2012 Toyota Prius, Prius V, Prius Plug-in Hybrid: Now With Spaceship Sound

    When the original Toyota Prius launched over ten years ago in the U.S. as a nerdy sedan, it wooed many buyers with its low-speed, near-silent operation. Now the days of the whispering Prius are over, thanks to U.S. legislation requiring every single electric vehicle and hybrid car to fit an active...

  • 2012 Toyota Prius Plug-In Hybrid, production model
    Why Toyota Will Sell 2012 Prius Plug-Ins: It's The Sticker, Stupid

    Despite wrangling among electric-car fans over whether the 2012 Toyota Prius Plug-In Hybrid's 9 to 14 miles of electric range are sufficient, one factor will make the car a success, at least in California: the valued sticker that gives drivers solo access to the HOV lane.

  • The 2012 Toyota Prius. Image: Toyota

    Toyota has upped 2012 Prius content across most trim levels, but has made only minor changes to the car's styling.

  • 2012 Toyota Prius Plug-in Hybrid
    Cheapest Electric Car In The U.S.? It Depends How You Ask

    So what's the least expensive plug-in car in the U.S.? That ought to be pretty simple to figure out, right? Just compare the base price for every electric car, add in mandatory delivery fees, and see which comes in lowest. Which is why we got confused this morning when we read Toyota's Bob Carter...

  • 2011 Hyundai Sonata Hybrid
    3 Best-Selling Hybrids: Toyota Prius, Honda Insight, Sonata Hybrid

    For a few years now, hybrid sales have been stalled at 2 to 3 percent of the U.S. market. But for the first seven months of this year, the total is at the low end of the scale: Hybrids represented 2.06 percent of sales from January through August, and just 1.98 percent of sales in August alone. The...

  • Nissan's Bear Hug
    Hippie Alert: Mother Nature Wants To Drive Your Prius Hybrid Too

    The Toyota Prius is not only the quintessential hybrid-electric vehicle, but the automaker's third best-selling car line in the United States. Last year, the redesigned 2010 Prius launched with the ad tagline, "Harmony between man, nature, and machine." Tell that to the McCarthy family of Homewood...

  • 2011 Toyota Prius
    Buying A Used Toyota Prius? Here’s What You Need To Know

    The venerable Toyota Prius hybrid is generally accepted as the car which changed consumer’s attitude toward hybrid-electric drivetrains. While the Prius wasn’t the very first hybrid to be sold in the U.S. (the original Honda Insight beat it by a few months), it has proven by far the...

  • prototype 2012 Toyota Prius Plug-In Hybrid, April 2010
    2012 Toyota Prius Plug-in Hybrid: 2011 Frankfurt Auto Show Preview

    You might have just one week left to register your interest in buying a 2012 Toyota Prius Plug-in Hybrid, but we still haven't yet seen a production version of Toyota's first plug-in hybrid yet. That will all change in Frankfurt in just under a month, when Toyota will unveil the official production...

  • Swedish Customized Toyota Prius

    The venerable Toyota Prius has been around for over a decade now, first as an awkward but fuel-efficient sedan, then a geeky hatchback and soon a platform in its own right. But while Toyota is now putting the Hybrid Synergy Drive technology from the Prius into a whole range of vehicles from tiny city hatchbacks to full-sized luxury SUVs, there are some things that the Toyota Prius is not meant to be. If you dare, here are five increasingly bizarre things we’ve seen the humble Toyota Prius turned into: The convertible Prius, the Prius limousine, the "Pimus", the Prius Pickup and the...

  • 2011 Nissan Leaf
    2011 Nissan Leaf Generates Constant Buzz: Musicians Beware!

    The Leaf generates massively more and constant high frequency sound feedback

  • 2011 Toyota Prius with PLUS Performance Package
    Toyota Adds Prius Plus Performance Package To Hot Up Hybrid Handling

    Pretty much every Toyota Prius hybrid you see on the streets looks the same. Wild customization is generally limited to personalized plates that promote the driver's green credentials, solar panels, eco-living, or general hybrid luv-luv-LUV. That's about to change. Toyota announced today it will...

  • 2005 Toyota Prius
    CA To Hybrid Drivers: Sorry, We're Just Not That Into You--Any More

    Spare a thought, if you will, a momentary tear, for 85,000 doomed drivers of three models of hybrid car in California. They are the unlucky losers of a privilege that saved them time, raised the value of their vehicle, and undoubtedly increased their karmic contentment, all because of a set of tiny...

  • 2011 Toyota Prius
    Never Fear, More Priuses Will Be Here! Or Not. It Depends

    If you want to buy a new 2011 Toyota Prius hybrid these days, you may have to scramble. Supplies are down to 3,000 units, which is less than 10 days' worth of sales. In auto industry terms, that means "sold out," and dealers are charging higher markups on the few precious Priuses they still have...

  • How A Hybrid Works, infographic used courtesy of AutoMD - cropped version
    How Does A Hybrid Car Really Work? This Infographic Explains It

    As we've said before, we love infographics. Some of our favorites come from AutoMD, which did the one we ran two weeks ago on rising gas prices and simple ways to boost your gas mileage. Now they've tackled the perennial question: How does a hybrid car work? Specifically, they dissect the third...

  • Gettin' real in the Whole Foods parking lot. Image: Fog and Smog Films

    The phrase "west side of LA" conjures images of the surf at Malibu, high-dollar real estate and, on the grittier side, the gangs from the bad old days of Venice Beach. Park those images next to the little video below from Smog and Fog Films. On the west side, apparently even mock-gangster rappers have a green consciousness. Where once you might rep your 'hood in a long, low Cadillac (think Snoop DeVille), now you'd better have your eyes on a Prius with blacked-out windows. “Gettin' Real in the Whole Foods Parking Lot,” says a lot about today’s world…or at least...

  • 2011 Toyota Prius
    After 11 Years, Two-Millionth Hybrid Car Sold In United States

    Sometime early last week, someone somewhere in the U.S. bought a hybrid car. And while we may never know exactly who that person was, the car was the 2-millionth hybrid-electric vehicle sold here since the very first Honda Insight went on sale in late 1999. Industry trade journal Ward's Auto...

  • 2012 Toyota Prius V station wagon, Half Moon Bay, CA, May 2011
    2012 Toyota Prius V Wagon: Hybrid Success, More To Be Built

    The 2012 Toyota Prius V wagon hasn't even reached U.S. dealers--it'll arrive this fall--but surging global demand has already convinced Toyota to raise production. The world's largest maker of hybrid-electric vehicles will boost Prius wagon production from 3,000 to 5,000 per month by September...

  • Members of Deeplocal work on the Toyota Prius 'Charged Life' project
    Making Music With A Toyota Prius Plug-In Hybrid & Unattended Baggage

    About a year and a half ago, Scion launched a new webmagazine called ScionAV. The goal? To engage potential Scion shoppers (i.e. Millennials) on lifestyle topics like music, film, and fashion. It's the way marketing works in the Social Media Age: you don't just talk to customers in showrooms, you...

  • 2011 Toyota Prius
    Toyota Prius Gas Mileage

    The 2011 Toyota Prius hybrid gets the best gas mileage rating of any car for sale in the U.S. market today. It's rated at 51 mpg city, 48 mpg highway, for a combined rating of 50 mpg--and that's a number no other car can match. At least, no other car that doesn't plug into the wall for some (2011...

  • 2010 Honda Insight
    Why Haven't Hybrid Sales Been Higher, And Should They Be?

    Hybrid cars seem to bring out strong beliefs among car buyers, both pro and con. On the pro side, they get better gas mileage, offer some small degree of all-electric running, and let buyers display (to varying degrees) their green credentials. On the con side, they're usually pricier than...

News First Drives Electric Cars Hybrids Guides Green Life