Mazda News
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Ford and Mazda have had a relationship for over three decades and Ford has owned a controlling interest in the company for most of that time starting with their purchase of 25 percent of Mazda’s shares in 1979. You might not have noticed the influence since the Mazda’s of the ‘80s didn’t really tip the hand to any Ford ownership. That is until 1996 when Ford upped its stake in Mazda to 33.4 percent—a move that gave them management control over Mazda. If you remember back to that time, the Miata changed faces right about that time for the 1998 model year. Even...
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Will U.S. Green Buyers Accept Subcompacts, And Does It Matter?
It's always important for writers to check their cultural biases when analyzing the auto market. Or at least admit them up front. So we appreciate our colleague Scott Burgess being honest about his point of view: He doesn't like subcompacts. Nope. Doesn't have any time for 'em. Animus up front In...
John Voelcker -
Latest Toyota Hybrid Synergy Drive Licensee: Mercedes-Benz ???
Toyota leads the world in hybrid-electric vehicles, having built well over 2 million of them since 1997. That's more than half the hybrids on the planet. Now, with new electric cars about to hit the showrooms--the 2011 Nissan Leaf and 2011 Chevrolet Volt, for example--Toyota wants to cement its...
John Voelcker -
Mazda Claims Sky Engine Range Will Match Hybrids In Fuel Economy
While many of its rivals have flocked to hybrid technology for fuel efficiency gains, Mazda is relatively unique in that it plans to further develop existing internal combustion technologies in order to maximize the fuel efficiency of its engines. Mazda previewed its next-generation of powertrain...
Viknesh Vijayenthiran -
A World Where We Launch Cars On Facebook
Mazda Taps Into the Youth and Social Media Segments With Mazda2
Jonathan McGrew -
2011 Mazda Mazda2: First Drive Report
The 2011 Mazda Mazda2 subcompact had a somewhat strange introduction, with the car itself unveiled at the Los Angeles Auto Show but the interior not displayed until three months later. Nevertheless, Mazda's sporty little subcompact is headed for dealerships this fall, starting at the remarkably low...
John Voelcker -
Unfortunately For U.S. Customers It Won’t Be Sold Here
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2011 Mazda2: Fiesta Copy Or Innovative Platform Sharer
There Is More To the Mazda2 Than One Might Think
Jonathan McGrew -
DRIVEN: 2010 Mazda3 i Touring Sedan at RMDE
On the Road and On the Track Mazda Shows Lots of Zoom
Jonathan McGrew -
2010 Mazda3: Loved Even More By Canadians
Mazda3 Passes Honda Civic In Sales To Date
Jonathan McGrew -
Roundup: Hybrid SUVs and Crossovers from Ford, Toyota, Chevy
Our reader Celeste wrote to ask us about available hybrid SUVs and crossovers, and we thought our answer might be useful for the site. At the moment, there are three main hybrid SUVs sold in the U.S. Each of them also has variations sold under other brands. All are likely to be durable, as their...
John Voelcker -
2010 MazdaSpeed3: Puts the Zoom in Zoom-Zoom
An Affordable Pocket Rocket That Can Carry Too
Jonathan McGrew -
For years Mazda remained adamant that diesel and advanced gasoline engines would be enough to satisfy its needs for more fuel-efficient cars, but last year, in a major shift in strategy, the automaker decided it would follow the crowd and embrace hybrids and electric powertrains. The change in heart was revealed by Mazda CEO Takashi Yamanouchi who has previously revealed that his company will have hybrid and electric powertrains in its lineup by 2015, although there will still be a focus on improving the efficiency of both Mazda’s diesel and petrol engines. Now, the first tangible evidence...
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Could the Mazda Miata See a Boost In Mileage For 2011?
New York Auto Show Hints At Things To Come
Jonathan McGrew -
2010 New York Auto Show: Mazda To Launch Diesel Mazda6 in 2012
Yesterday's Mazda press conference mostly focused on its 2011 Mazda2 subcompact, but the company also dropped a bombshell. Starting in 2012, it will sell a clean diesel version of its Mazda6 midsize sedan in the U.S. And it expects the car to return 43 miles per gallon on the EPA highway cycle. The...
John Voelcker -
2010 New York Auto Show: 2011 Mazda Mazda2 Priced at $13,980
At the 2010 New York Auto Show today, Mazda announced that its 2011 Mazda2 subcompact would carry a low starting price of $13,980 when it arrives at dealers. Not only that, but the first cars will show up in showrooms in late July, several months earlier than originally planned. Like the Fiesta but...
John Voelcker -
Future Mazda Hybrids To Use Toyota Hybrid Synergy Drive Technology
Mazda has long been known for its high-efficiency, fun-to-drive gasoline engines. It's also developing diesels. But the company had little ongoing research in hybrid and electric cars aside from its unusual hydrogen rotary hybrid research vehicle. Now the mystery of where Mazda will find that...
John Voelcker -
Mazda Muses on Bringing Zoom-Zoom to Clean Diesels
Mazda's always had cool technology. They're the only carmaker that's steadily developed the compact, high-output Wankel rotary engine, for instance. And they're known for powerful, high-revving piston engines and slick-shifting gearboxes. Then there's the green side of the brand, which already...
John Voelcker -
Sometimes It Takes A Major Event To Cause Change
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2011 Mazda2 Interior Revealed, Only 3 Months After The Car
When Mazda launched its 2011 Mazda2 subcompact hatchback at last year's Los Angeles Auto Show, many journalists noted that the doors were locked--and the windows were tinted so no one could see inside. Why? Because Mazda hadn't finished work on the interior. Well, now it's February, and they're...
John Voelcker -
Preview: Mazda to Show 2011 Mazda5 Minivan at Geneva Motor Show
We've always been fond of the 2010 Mazda Mazda5 small minivan, which gets rave reviews for its sporty character and good roadholding. Because it's smaller than more conventional full-size minivans like the Dodge Caravan, Honda Odyssey, and Toyota Sienna, it has always sold in smaller numbers. But...
John Voelcker -
Taiwanese Company Luxgen Displays EVs in Dubai
While some automakers downsized and reorganized in response to the "Great Recession" one Taiwanese brand made its worldwide debut at the Dubai International Motor Show late last month. Luxgen, an electric vehicle start-up, put four vehicles on display at the show, one of which, they called the...
Robert Scardino -
EPA's Most Climate-Friendly Cars: All About Fuel Efficiency
The dirty little secrets of Top 10 lists are in the methodology, as Forbes found out with its weirdly inaccurate "10 Dirtiest Cars" list. (It's the end of the year, so it's time for a lot of Top 10s.) But we see no such problems in the EPA Green Vehicle Guide, which rates vehicles not only on...
John Voelcker