If you're going to shoot a teaser video of a radical new concept car, maybe it's not such a good idea to do it in a gigantic plaza in the middle of a large European city.
Audi has now released the official teaser video (view it at the bottom of this story) for the e-tron Urban Concept vehicle it will officially unveil next month at the 2011 Frankfurt Motor Show. The video follows a press release it issued yesterday with details on the little electric two-seater.
But the video shoot attracted so much attention from passers-by in the German capital that numerous images of the car hit the Internet well before Audi's video.
2011 Audi Urban Concept
It's an ultra-lightweight, all-electric "buggy" with a pair of staggered seats that reduces the cabin width (and hence its frontal area). Like the all-electric BMW i3 urban car, it uses very tall, narrow tires, again to reduce frontal area and hence aerodynamic drag.
Dual electric motors powered by a lithium-ion battery pack of unspecified capacity are expected to give it brisk performance for "extended urban travels."
Audi's video grandly calls the urban e-tron "how we will drive tomorrow."
We'll bring you complete coverage of the 2011 Frankfurt Motor Show, here, once it starts on September 13.
[Audi via MotorAuthority]