Mitsubishi News

Mitsubishi is showing U.S. specification, but pre-final production “i” cars in a touring roadshow

Mitsubishi has already hit the headlines today after it announced an update to its engine technology to improve fuel economy across its range, but now U.K.-based Autocar says Mitsubishi Boss Osamu Masuko has confirmed that the next Mitsubishi Lancer Evolution will be powered by a diesel-electric...

You've gotta hand it to automakers. However tight the noose of emissions regulations and MPG targets gets, the engineers always find a way to wriggle free with ever more impressive fuel economy figures. Mitsubishi's way of meeting ever tighter targets is to update its MIVEC variable valve timing...

The town of Normal, Illinois is no stranger to electric cars. Home to one of Mitsubishi’s factories, the town became home to a 1,000 strong electric vehicle test fleet earlier this year. Then in July, town officials announced residents would get an additional purchase incentive worth an...

The 2012 Mitsubishi i batteries will retain 80 percent of their original charge after ten years—and that includes a consideration that the battery might be frequently quick-charged.

Price increases on electric cars seem to be the rule these days. First the 2012 Nissan Leaf got a $2,420 increase (for more standard equipment), then the 2012 Chevrolet Volt got a price reduction that actually proved to be an increase in disguise (comparing similarly equipped models). Not wanting...

Uh-ho. Those crafty chaps known as the BBC Top Gear team may have thought they got away with their recent review of the 2011 Nissan Leaf and 2011 Peugeot iOn (a rebadged predecessor to the 2012 Mitsubishi i) - but they would be wrong. The fur started flying yesterday, when Nissan Senior Vice...

It's the episode electric car enthusiasts have been itching to see- and now the guys at BBC motoring show Top Gear have tested two electric cars to see whether they make any sense for the car buying public. Now we already know that Top Gear hasn't had the greatest history with electric cars. First...

Here's a view of a car you've probably not seen before, though it may be familiar to you if you've ever been in the hospital. The image above shows the 2012 Mitsubishi i electric vehicle after an X-ray scan, allowing you to see many of the vehicle's key components. X-rays pass cleanly through...

Traditionally, automakers spend the majority of their marketing budgets on advertising new cars through traditional formats such as television adverts, billboards and glossy adverts in magazines. But Japanese automaker Mitsubishi has chosen to buck the trend, focusing a huge amount of its...

It’s official: Mitsubishi’s compact four seat electric car, the 2012 Mitsubishi i, is more fuel efficient than the 2011 Nissan Leaf. Rated by the Environment Protection Agency (EPA) for both fuel economy and range per charge, the Mitsubishi achieved a combined fuel economy of 112 miles...

Mitsubishi Motors has played the next move in the growing global electric car war by announcing that it will offer three different versions of its popular four-seat electric car. Much like the 2012 Tesla Model S Sedan, the only major difference between the three grades of car will be the size of...

For the first time in 80 years or so, major automakers are building and selling plug-in electric cars in the U.S. How are they letting people know about their new cars? Advertising, of course. Our colleague Richard Read looked at four electric-car TV ads, analyzing what made them work and what...

We don't envy the makers of electric cars. They have to deliver vehicles that look as great as their gas-powered counterparts, and they have to explain those vehicles, too -- how they work, battery range, and so on. They've got a long, tough battle to win over consumers. But while we wouldn't...

It doesn’t take a scientist to tell you that the team behind BBC’s Top Gear really don’t like electric cars. Everything from the humble G-Wiz through to the mighty Tesla Roadster and the fresh-faced Nissan Leaf have fallen foul of their comical but factually inept portrayal of...

Uh oh, here we go again. Or not? The crew of the British car show Top Gear have been spotted in the British town of Lincoln, traveling in a pair of electric cars, the 2011 Nissan Leaf and a Peugeot iOn (which will be sold in the States as the 2012 Mitsubishi 'i'). Hosts Jeremy Clarkson and James...

If you ask people what Mitsubishi sports car is most memorable it wouldn’t be a surprise if they answered Mitsubishi Eclipse. In fact, the Mitsubishi Eclipse began its production in the U.S. back in 1989 as the replacement to the Starion coupe. The Eclipse quickly got the reputation for being...

As our sister site GreenCarReports covered last week, the online pre-ordering process is now live for the 2012 Mitsubishi ‘i’, with the car due to hit the roads of California in January 2012. The 2012 Mitsubishi ‘i’ is now the third all-electric car from a major automaker to...

This week at the 2011 New York Auto Show Mitsubishi had some pretty interesting announcements for the zero emission market. The first answers our question of when we will see the Mitsubishi i arrive in the U.S.—November 2011 to be exact. The second regards how much the Mitsubishi i will set...

Driving electric just got cheaper, as Mitsubishi announced that its 2012 'i' electric car would be priced at just $27,990 before incentives when deliveries begin in California next January. That makes the 2012 Mitsubishi 'i' the least expensive plug-in car on sale in the U.S. market. It qualifies...