Fuel Cell
Genesis GV80 fuel-cell concept SUV at NY auto show
These days, it's all but de rigeur that concept cars from major global automakers be shown with some form of alternative propulsion. They may preview future production vehicles powered by plain old conventional gasoline engines, but a plug-in hybrid or other greener powertrain shows the automaker... read more
Toyota Mirai billboards scrub nitrogen oxides while touting hydrogen fuel-cell sedan
If green cars can reduce emissions, why shouldn't their advertising do the same? That's the theory behind a series of billboards in relevant California markets that advertise... read more March 28, 2017 by Stephen Edelstein
What's the most important fuel-cell car so far? Poll results
About 600,000 plug-in electric cars have been sold in the U.S. in the past 10 years. The number for hydrogen fuel-cell vehicles is lower: as of the end of last month, it's... read more March 21, 2017 by John Voelcker
Hyundai FE Fuel Cell Concept previews hydrogen-powered SUV coming in 2018
The Hyundai Tucson Fuel Cell was actually the first hydrogen fuel-cell vehicle offered to U.S. drivers in recent years. The 2016 Toyota Mirai that followed it has now outsold... read more March 8, 2017 by John Voelcker
Honda: hybrids, plug-ins, fuel cells to be two-thirds of Europe sales by 2025
Honda's green-car strategy for the next decade or so appears to be coming into greater focus. In place of its previous mild hybrids, the Japanese automaker is planning to... read more March 8, 2017 by Stephen Edelstein
Fuel-cell range extender for Nissan e-NV200 electric taxis announced by Symbio
Advocates of battery-electric and hydrogen fuel-cell cars are often at odds over which powertrain technology is the more practical solution to reducing emissions. But French... read more March 3, 2017 by Stephen Edelstein
Shell hedges bets, adds hydrogen fuel to 1st U.K. station
Anticipating a possible decrease in fossil-fuel consumption from the mass deployment of zero-emission vehicles, one of the world's largest oil companies is hedging its bets... read more February 23, 2017 by Stephen Edelstein
Toyota Mirai update to fix output voltage on fuel cell electronics
Every Toyota Mirai hydrogen fuel-cell car sold anywhere in the world will soon be recalled to address an issue with its onboard electronics. The problem lies with the output... read more February 21, 2017 by Stephen Edelstein
Honda Clarity Fuel Cell marketing theme: thinking about tomorrow
A 40-year-old Fleetwood Mac song, floating childrens' heads, and hydrogen molecules all kick off the marketing campaign for the 2017 Honda Clarity Fuel Cell hydrogen-powered... read more February 9, 2017 by John Voelcker
California goal: eliminate gasoline, diesel light vehicles altogether
What if gasoline and diesel cars and light trucks were simply eliminated altogether from the new vehicles sold in a state? Residents of one state in the U.S. may, eventually... read more February 9, 2017 by Stephen Edelstein
Toyota shows Mirai Super Bowl ad, but only in California
As is the norm these days, the ads running during Super Bowl LI this past weekend drew almost as much attention as the game itself. Automakers are among the myriad companies... read more February 7, 2017 by Stephen Edelstein
Carmakers, fuel and oil companies form Hydrogen Council to promote fuel cells
In addition to automakers and policymakers, battery-electric cars can count on support from a variety of advocacy groups. But grassroots support for hydrogen fuel-cell cars... read more January 31, 2017 by Stephen Edelstein
GM, Honda set up joint fuel-cell manufacturing plant, 2020 production goal
Battery-electric cars are being delivered in volume today, but planned hydrogen fuel-cell vehicles from major automakers are on a more gradual timeframe. This morning... read more January 30, 2017 by John Voelcker
World to have 5,000 hydrogen fueling stations by 2032: study
To achieve mass adoption, fueling infrastructure for hydrogen fuel-cell vehicles will have to be hugely expanded. It's a problem similar to that faced by battery-electric... read more January 27, 2017 by Stephen Edelstein
SimpleFuel home hydrogen fuel dispenser wins $1 million DoE prize
Last week, the U.S. Department of Energy awarded a $1 million prize to a little-known team for what you might call a new garage appliance. The SimpleFuel team—actually... read more January 23, 2017 by John Voelcker
Toyota Mirai touted in ad on electric-car charging station
How do you advertise new and innovative zero-emission vehicles, whether they're electric or fuel-cell cars? It's a question that's bedeviled carmakers and their marketers... read more January 18, 2017 by John Voelcker
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