2012 Chevrolet Volt Pool Party: Weirdest Ad Stunt Yet?

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Imagine the scene: you’re an advertising executive for General Motors given the task of finding new and exciting ways to promote the Chevrolet Volt’s sponsorship of the annual Coachella Valley Music and Arts Festival.

The chances are you’d think up something grand, like putting a Chevy Volt up on stage with a headline band.  

But a pool party,  with A-list guests, free drink and a Chevy Volt resting on a makeshift automotive waterbed?  

That’s just too crazy to get past those stern folks in accounting, right? 


Enter the wacky and weird world of Voltchella, the Chevy Volt pool party held in honor of the plug-in hybrid car on the opening weekend of Coachella 2012. 

Complete with a barrage of A-list celebrities, including Josh Hutcherson, Aaron Paul and Paris Hilton, the pool party was more Hollywood than music festival.

Voltchella Pool Party

Voltchella Pool Party

Enlarge Photo

Then again, Los Angeles is only 130 miles away from the Coachella Valley.

Aside from being a thinly-veiled excuse to have a party, the event did manage to answer one question: how do you get a 3,781 pound plug-in hybrid to a pool party?

The answer, it seems, involves a custom-made platform submerged just below the pool’s water line, and a very large crane. 

From the YouTube video that documents this bizarre event it seems that the Volt placed poolside was a real, working Chevrolet Volt, not a life-size, fiberglass replica, proving one and for all that plug-in cars can get wet. 

What’s next from the ad team that brought us the Volt Dance, Gas-station pee-break and Alien super bowl ad

Now we’ve seen this, anything is possible...


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