Opel Ampera during photo shoot
Some may say that this is a loaded question and they may be right. The truth is that the 2011 Chevrolet Volt has been exciting to watch, especially since it is originating from one of the old “Big 3.” GM needs a success besides the 2010 Chevrolet Camaro and it needs one in a growing market, like say the EV market. The thing about the Volt that is a little disappointing is total package. What do we mean by that? Keep reading as we explore why only a limited number of consumers will choose to purchase what could only be described in marketing terms as an “early adopter’s” product.
first pre production chevrolet volt prototype 004
first pre production chevrolet volt prototype 002
It is a hard one for me to swallow, even though I am in my twenties and love cars and breathing air. It isn’t the price tag; it is the value proposition. If I drive more than 40 miles (and that is only if it gets 40 miles) then the $22K Prius looks a lot better. That extra $18K buys a lot of gas in an economy that is still depressed. That and no one can tell us how much charging a Volt for 8 hours is going to be. So even if you only drive 20 miles everyday, that doesn’t mean that the cost of the electricity won’t add up. It certainly can’t save you $18K because you will still use the generator in the Volt, which still requires gas.
This leaves us, at the moment, with the impression that only the wealthy and over-enthusiastically green will spend money on the Volt compared to the other options. We haven’t given up hope on the Volt and we APPLAUD the R&D work because without it there wouldn’t be advancements. However, the huge Volt sales are probably not going to be the bread and butter of the ever-evolving GM.