Ads
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After two fuel-economy cuts, Ford can no longer claim superior fuel economy for its C-Max Hybrid.
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Captain Kirk, Mr. Spock Discuss VW Electric Cars In New Ad (In German)
Volkswagen goes where no one has gone before in a new ad.
Stephen Edelstein -
Tesla Model X Exhaust Systems: Best Online Ad Of The Week
A website lists exhaust systems for the Tesla Model X electric crossover.
Stephen Edelstein -
Electric Cars Have Lots Of Torque; Use It Wisely, Kids! (Video)
The latest Nissan Leaf ad showcases the advantage of electric-car torque.
Stephen Edelstein -
Ad Turns Electric Car Into Slot Car, With The Help Of CGI
Two Renault Zoe "slot cars" race through London in a new ad.
Stephen Edelstein -
What Happens To A Nissan Leaf Electric Car At A Gas Station?
The Nissan Leaf is launching in South Africa, and perplexing gas station attendants.
Stephen Edelstein -
By now, you've probably seen it: the new ad for the Toyota Auris Hybrid. But on the off chance you haven't, here's the Cliffs Notes version: Sometime in the future, a man and woman awake in their stylish apartment. It's got enough bells and whistles and Roombas to give Michio Kaku a heart attack (assuming that heart attacks are still a thing at that point.) Every wall, every surface is digitized, scanning the couple's bodies for imperfections as they prepare for a long day at the office. And that's our first tip-off that this commercial isn't quite what it appears to be. After all, in a...
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Citroën Tidies Up The Vatican's Black Smoke Problem In Clean Diesel Ad
To paraphrase Ferris Bueller, "Life moves pretty fast, but social media moves faster." Think of the Harlem Shake phenomenon: one minute it was an obscure YouTube meme, the next, it was being performed by a bunch of Today show employees. If marketers want to jump on a trend, they have to move at...
Richard Read -
Finally! A Nissan Leaf Global Ad That Everyone Understands
In a few months’ time, the Nissan Leaf electric car will have been on sale in the U.S. for two years. While a steady--if slow--stream of Leafs have left dealers all over the U.S. since, Nissan, like some of its rivals, has struggled to find the right way of advertising its first plug-in car...
Nikki Gordon-Bloomfield -
Prius Plug-in Hybrid Ad Aims To Get You Excited About Plugging In
With perhaps the exception of British electronic synthesizer group Add N to (X) and a certain risqué music video, the concept of plugging in an electronic gadget isn’t what most people would think of as the most...ahem...suggestive of acts. But Toyota’s latest Japanese social...
Nikki Gordon-Bloomfield -
Toyota Uses Science To Sell Prius V Wagon, But Will It Work?
As scientists have been warning for some time, the U.S. is at risk of losing its leadership in areas like Physics and Chemistry, thanks in part to a lack of public interest in the sciences. So when we found out that Toyota had paired its 2012 Prius V wagon with How Things Work for a web TV series...
Nikki Gordon-Bloomfield -
How Seriously Do You Take Gas Mileage Numbers In Car Ads?
When you see that magic 40-miles-per-gallon number in a car ad, does it make you pay attention? Most likely it does. (Among other things, it's usually in much larger type than the other two EPA ratings.) But how seriously should you take any publicized gas-mileage ratings? Most people seem to know...
John Voelcker -
Here are two subjects we never thought would go together: zombies, and plug-in cars. But the winning entry in the 2012 MOFILM Barcelona Chevrolet Volt Video Contest by director Josh Soskin does just that, and now it's being aired by Chevrolet Europe to help drum up interest for its plug-in hybrid. It also appears to be helping the trend towards putting zombies in car ads... Imagine the following scenario: you’re driving down the road, being chased by a maundering horde of animated corpses eager to turn your brains into a little snack. Just as you think you’re getting away, your...
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2012 Nissan Leaf Australian Ad Turns Gas Pumps Into Art
They’re large, hardly pretty, and serve just one function, but Nissan Australia has managed to turn the humble gas pump into art in order to promote its all-electric 2012 Leaf. Unlike its U.S. ad from last year, which asked us to imagine a world where everything was powered by gasoline...
Nikki Gordon-Bloomfield -
2012 Chevrolet Volt Pool Party: Weirdest Ad Stunt Yet?
Imagine the scene: you’re an advertising executive for General Motors given the task of finding new and exciting ways to promote the Chevrolet Volt’s sponsorship of the annual Coachella Valley Music and Arts Festival. The chances are you’d think up something grand, like putting a...
Nikki Gordon-Bloomfield -
Volvo Unboxes V60 Plug-in Hybrid...Literally
Unless you’ve been living in a tech-free bubble for the past decade, you’re probably familiar with the concept of the unboxing video. Common since Internet video-sharing site YouTube became popular, the archetypal unboxing video documents the almost ceremonial removal of a new computer...
Nikki Gordon-Bloomfield -
Five Wacky Ways Automakers Try To Sell You New Green Cars
In the automotive world, there’s a constant struggle going on between automakers keen to encourage customers to choose their green car over the competition. Just after a major auto show or car launch, automakers find it relatively easy to sell new car, especially if they have lots of new...
Nikki Gordon-Bloomfield -
Should Seuss’s Lorax Sell 2013 Mazda CX-5 Crossover To Kids?
Pester power, the advertising practice of using the nagging abilities of children to sell candy and toys is known and feared by most parents worldwide. But what happens when elementary school children are targeted by an automaker in order to pester their parents into taking a test drive? Enter...
Nikki Gordon-Bloomfield -
Every automaker goes to great lengths to promote their cars. Sometimes, the resulting publicity stunts are nothing short of genius. Other times they’re cringeworthy. But Mercedes’ latest publicity stunt is so visually stunning you might not see it at all. That’s because Mercedes has created an invisible fuel-cell car. As part of a one-week tour across Germany, visual effects specialists have covered once side of a B-Class F-Cell prototype car with flexible LED panels to form a giant screen. Then, on the opposite side of the car, a Canon 5D camera captures live images which...
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2013 Mazda CX-5 Fuel Efficiency Is Lorax-Approved, Says Dr. Seuss
For some time, Toyota has held the crown when it comes to bizarre -- and sometimes cute -- ad campaigns for its range of Prius hybrids. Now Mazda wants some of the cute green ad action. In its latest ad, Mazda proudly proclaims that its 2013 CX-5 compact crossover is Truffula Tree friendly, thanks...
Nikki Gordon-Bloomfield -
2015 Acura NSX Hybrid Super Bowl Ad So Popular, It Crashed Acura’s Website
The chances are by now that even if you didn’t watch Super Bowl XLVI, you’ve watched all of the new TV ads which aired during the event last Sunday. That means you’ll also have seen the hilarious debut advert for Acura’s 2015 NSX Hybrid, staring Jerry Seinfield and Jay Leno...
Nikki Gordon-Bloomfield -
2012 Chevrolet Sonic Goes Extreme To Attract New Customers
When automakers start designing a new car, it’s customary to have a specific demographic of customer in mind. This not only helps to design a car which best suits the needs of a particular subset of buyers, but it also gives the advertising teams something to aim for when coming up with crazy...
Nikki Gordon-Bloomfield -
Yes, The 2012 Volt Uses Gasoline (When You Need To Pee)
Remember Apple’s popular Mac Vs PC adverts, in which John Hodgman’s haggard PC was constantly bettered by Justin Long’s smug Mac? After a while, Microsoft -- the firm to which the Get A Mac campaigns were so obviously targeted against -- chose play off Apple’s criticisms and...
Nikki Gordon-Bloomfield -
Director's Cut Of Electric Car Ads: Gas-Powered Everything (Video)
Remember Nissan’s latest 2011 Leaf commercial? Asking the viewer to imagine a world where everything from your cellphone to your microwave oven was powered by gasoline, the 60-second advert played essentially questioned why many people would choose electricity over gasoline to power their...
Nikki Gordon-Bloomfield