Vehicle launches at auto shows include a dance between automakers, which only want certain information revealed, and journalists, who want to put specific news items into a bigger and broader context.
For the 2019 Chevrolet Silverado pickup unveiling Saturday night, Chevy's executives and engineers stayed ruthlessly on message.
The company said the truck would have six engines and powertrains, but only discussed three engines and one transmission.
"We're not talking about that now," responded Tim Herrick, the Silverado's executive chief engineer, at least a dozen times to followup questions from reporters.
Instead, he repeated—in virtually identical words—the points he and other executives had already made, also covered by the press release.
With no powertrain ratings or specifications, and production trucks still several months off, Chevy will likely dribble out further information between now and then.
[Transcribed by me. Errors mine, etc.] pic.twitter.com/CrTkXUqkgj— John Rosevear (@john__rosevear) January 16, 2018
Clearly a different line of questioning would be required for a longer follow-up interview.
So we asked Herrick about pickup-truck buyers, which Chevy spends lots of time and money talking to, and their views of powertrains for pickups beyond the traditional sixes and V-8s.
Any demand for advanced technologies would only be viewed as a win if it saves them money, he said: Tech for its own sake, as sought out by early adopters, isn't a factor in full-size pickup purchase decisions.
Truck buyers, Herrick said, see fuel economy as an additional benefit after the most important aspects of any new truck: Will it meet their needs (cargo capacity, hauling, towing, interior features) and does it have the right specs?
While electricity is usually cheaper per mile to drive on than gasoline or diesel fuel, that hasn't penetrated yet, he said: There's "low awareness" of that fact and "no current intersection on the Venn Diagram" of truck buyers and EV fans.
Still, Herrick stressed, because virtually every part of the new 2019 Silverado is brand-new, it's been designed for a longer horizon than the usual five- to seven-year model life.
2019 Chevrolet Silverado Roof and Tailgate Spoiler
Parts of the outgoing 2018 trucks, he said, date back to the "GMT-400" series introduced for 1988. The new design has eliminated those, Herrick said.
"We looked at all possible propulsion units" while designing the new pickup, he said. "There's nothing that doesn't fit" into the truck's basic architecture.
That includes not only 6- and 8-cylinder gasoline and diesel engines, he acknowledged, but everything from 48-volt mild hybrid systems to hybrids, plug-in hybrids, battery-electrics, and even hydrogen fuel cells.
GM has most of that technology in-house already, so it makes inherent sense that in an increasingly tough regulatory environment, truck designers would ensure no possible powertrain is precluded.
Herrick would offer only a single example of a design choice made with multiple powertrains in mind: the "splay" of the truck's frame rails.
These days, frame rails are far from the traditional parallel box sections running front to back.