Mysterious electric-car startup Faraday Future said yesterday that it will invest $1 billion in a U.S. factory, which will begin producing cars within two years.

The company has not selected a site, but said it is considering locations in California, Georgia, Louisiana, and Nevada.

Nevada has now apparently replaced Texas in the contest. The Lone Star State was discussed the last time the secretive company made a public statement.

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The exact site will be announced "in the coming weeks," a Faraday Future press release said.

The company, based in Gardena, California, announced earlier this year its intention to launch a long-range electric car by 2017.

But aside from a few vague sketches posted to its website the company--which suggests you call it FF for short--hasn't revealed much about the vehicle.

Faraday Future

Faraday Future

It claims to be aiming for the highest-capacity battery pack in a production car, meaning it will have to surpass the 90-kilowatt-hour pack now offered in the Tesla Model S and Model X.

Faraday's origins are equally mysterious. It was seemingly founded in 2009, and even today hasn't disclosed the name of its CEO.

What it has disclosed are the automotive-industry connections of its current employees.

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It boasts a roster of employees who previously worked for companies like BMW, Ferrari, General Motors, Lamborghini, and Land Rover, as well as SpaceX.

Nick Sampson, Faraday's senior vice president, previously worked at Tesla as director of vehicle and chassis engineering, and was employed by Lotus before that.

While Faraday has lofty goals--including perhaps establishing a rivalry with Tesla--the odds aren't exactly in its favor.

Image from Faraday Futures online sites, July 2015

Image from Faraday Futures online sites, July 2015

For every Tesla, there are dozens of automotive startups that fail.

The industry has always been tough on newcomers, and the demands of modern regulations and technology only make things more difficult.

And while it's impossible to know how much work Faraday Future has already done, the 2017 deadline is quite demanding.

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Nonetheless, the company is already thinking beyond its first production model. As well as making cars, it says it plans to explore "other aspects of the automotive and technology industries."

Those include "unique ownership and usage models, in-vehicle content, and autonomous driving."

Stay tuned.


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