We've all, at some stage, bought something we've ended up regretting.
Whether an item of clothing you never really wear or a piece of technology that ended up being useless, it's frustrating to know you could have spent the money somewhere else.
Buyers of new 2012 and 2013 model year Chevrolets won't have that feeling of regret though, as the company's "Love it or Return it" program means exactly that--if you're not happy with your new Chevy, you can simply give it back.
Of course, there are terms and conditions. You need to have driven fewer than 4,000 miles, not inflicted any damage to the vehicle, and it needs to be returned between 30 and 60 days from the purchase date. There are other terms and conditions too, which you can read here.
The scheme is part of the Chevy Confidence program, and Chevy is also offering "Total Confidence Pricing", which means all 2012 model year Chevys will be offered at special preferred prices in addition to all current vehicle-specific incentives. In Chevy's words, "the price you see is the price you pay".
It's all--as the name suggests--about buyer confidence.
And indeed, manufacturer confidence. Chevy is clearly happy with its current line-up, and it's a big indication of how confident the company is in its products that it's willing to accept returns for perfectly serviceable cars--simply if the buyer doesn't like it.
It's the performance of cars like the 2012 Malibu, highest-performing midsize car in the J.D. Power Initial Quality Study, that are giving GM this confidence, and the 40 mpg Chevy Cruze Eco and Sonic are both selling well too.
So if you're in the market for a new, fuel-efficient Chevy, now might be the perfect time. After all, there'll be no risk of buyer remorse...