The 2011 Buick Regal has made some pretty good impressions on American audiences. Maybe that is because this is the first regal that really has fit the current automotive landscape in some time. It is also the first Regal that is “sport injected” and available with a Turbo and Bluetooth connectivity, among other options. You might have seen’s coverage of the 2011 Buick Regal showcase at the 2010 Denver Auto Show; a show where we learned that this new Buick will achieve 20/30 mpg city/hwy. We were impressed and continue to be with the reviews coming from colleges around the automotive industry—and then the commercials started rolling.

Yes, sometimes companies have unique way of turning buyers of with their advertising concepts. Buick may suffer from this not because the car isn’t one of the best Buick vehicles produced under the nameplate in a long time, but because the commercials focus on German engineering. The first commercial (see below) titled “Autobahn” talks about the 2011 Buick Regal being the “first German engineered Buick…” Now this might be a good thing in many people’s minds because the Germans are know to be great engineers, but for an American car company to push the idea that it was engineered in Germany puts some people on edge. The second commercial, titled “Discover Beauty” elicits a comment from a user on YouTube as follows:

German Engineered? American taxpayer owned company is paying German engineers to design cars and bragging about in in their commercials? That's just great! isn’t taking sides here, but we want to know what you think! Drop us a comment and tell us whether the Opel Insignia derived Buick Regal seems better when the German engineering is added into the commercial or does it reinforce that American car companies still aren’t up to part on engineering on this side of the pond?