Oddly, the company has become a target of the competition due to the need to expand in to the leisure car rental market.Automotive News reports that the leisure car rental market “has remained healthy despite the recession because of stable demand from budget-minded consumers.” That said, it isn’t clear which company will come out on top or if Hertz will step up with a counter offer. Both Avis and Hertz have begun the process to get antitrust approvals and have both received “second requests” from regulators.
Bottom line—next time you go to rent a small car as a budget-minded consumer, you may actually be renting from one of the largest rental chains in the world. The question will be, which one and will it change the service and prices that have built Dollar and Thrifty into the businesses they are today?
[Source: Automotive News]