Nissan Europe have announced the pricing structure for the European rollout of the 2011 Nissan Leaf. The Leaf car has received a huge number of reservations in the U.S already and will be launched in Europe in three stages. Nissan plans to release just one model of the Leaf in Europe, as oppose to the two trim levels available in the U.S. from this Fall.
Simon Thomas, Senior VP for sales and marketing in Europe announced the price of the leaf in most European markets would be €29,995 ($36,878.) after governmental incentives are applied. Customers in the Netherlands will suffer a slightly higher sticker price since no grants are applied at point of sale.
Sticker price for the Leaf is slightly higher in Europe than in the U.S. This is partly due to sales taxes and initial road fund licensing which are included in the pricing structure. The Leaf is priced under 2011 VW Golf and 2011 Toyota Prius models of similar specification.
Simon Thomas Speaks at European Leaf Pricing Press Conference
A second wave of introduction in June 2011 will release the Leaf to Spain, France, Italy and Denmark. Other European consumers will be able to buy the car from October 2011. This is to enable governmental support for electric vehicles to be cemented in each european country before the introduction of the Leaf.
An excess of 10,000 people in Europe have expressed an interest in the Leaf.
Nissan also confirmed their intentions to produce three more EV models: one under luxury brand Infinity, one based on their Land Glider concept vehicle which was displayed at the Tokyo motor show, and a third EV. This further cements rumors that Nissan are already working on a smaller city car.
Simon Thomas dismissed car companies who have yet to work on EVs, detailing it had taken Nissan four years to bring the Leaf to market, hinting that other car companies will be too late to ride the first wave of EV adoption unless they already have an EV in development.
European buyers can register interest in the Leaf already and will be able to place reservations from this July using a refundable deposit. Nissan will start taking firm orders from European customers in October 2010.