Marketing

 
How Nissan hopes to market its future electric cars

How Nissan hopes to market its future electric cars

The Nissan Leaf with a roughly 60-kilowatt-hour battery was expected to make its public debut at the LA Auto Show earlier this month. It didn’t. That car is expected to appear “very soon,” perhaps at the 2019 Consumer Electronics Show to be held in Las Vegas next month. DON'T... read more

December 20, 2018 by -
 
Chrysler Pacifica Hybrid Sesame Street advertisement

Chrysler Pacifica Hybrid gets ad support from Sesame Street characters

The 2018 Chrysler Pacifica Hybrid is a one-of-a-kind vehicle, the sole plug-in hybrid minivan offered for sale in North America. Its early months were plagued by a powertrain... read more September 29, 2017 by


 
2017 Chevrolet Bolt EV newspaper ad, The Washington Post, June 16, 2017

Yes, ads for the Chevy Bolt EV electric car do actually exist; here's one

The 2017 Chevrolet Bolt EV isn't yet available in all states, but it's been on sale in California for six months now. While Chevy has said all along it will market the... read more June 19, 2017 by


 
2017 Kia Niro Touring, Catskill Mountains, NY, March 2017

Chatbot for Kia Niro hybrid vs driving the actual car

A chatbot would never lie to you, right? That’s what I wanted to find out when I tested a Facebook Messenger chatbot for the 2017 Kia Niro crossover, which recently won... read more May 28, 2017 by


 
Karma Revero 'Delivery' as spot

First TV ad for Karma Revero drops as sales to start next month

Everything old is new again, including the 2017 Karma Revero, a reborn 2012 Fisker Karma. Now its maker has released the first-ever television advertisement for the car, a... read more May 5, 2017 by


 
Toyota Mirai emissions-scrubbing billboard

Toyota Mirai billboards scrub nitrogen oxides while touting hydrogen fuel-cell sedan

If green cars can reduce emissions, why shouldn't their advertising do the same? That's the theory behind a series of billboards in relevant California markets that advertise... read more March 28, 2017 by


 
Image from 'Thinking About Tomorrow' video ad for 2017 Honda Clarity Fuel Cell

Honda Clarity Fuel Cell marketing theme: thinking about tomorrow

A 40-year-old Fleetwood Mac song, floating childrens' heads, and hydrogen molecules all kick off the marketing campaign for the 2017 Honda Clarity Fuel Cell hydrogen-powered... read more February 9, 2017 by


 
2017 Toyota Mirai Super Bowl ad 'Daisy' screenshot

Toyota shows Mirai Super Bowl ad, but only in California

As is the norm these days, the ads running during Super Bowl LI this past weekend drew almost as much attention as the game itself. Automakers are among the myriad companies... read more February 7, 2017 by


 
2017 Chevrolet Bolt EV, road test, California coastline, Sep 2016

McKinsey suggests ways automakers could kick-start electric-car demand

Despite steady increases over the past few years, electric cars still represent only a tiny fraction of new-car sales. There are no shortage of theories as to why that is the... read more January 30, 2017 by


 
2017 Toyota Mirai

Toyota Mirai touted in ad on electric-car charging station

How do you advertise new and innovative zero-emission vehicles, whether they're electric or fuel-cell cars? It's a question that's bedeviled carmakers and their marketers... read more January 18, 2017 by


 
2017 Nissan Leaf

Electric cars are on the market, so where are all the ads?

Anyone who watches even a little television knows that automakers take advertising seriously—and do a lot of it. The seemingly-never-ending stream of commercials keeps... read more December 22, 2016 by


 
WaiveCar Hyundai Ioniq Electric

Hyundai Ioniq Electric: how maker plans to market 124-mile electric car

The 2017 Hyundai Ioniq Electric will soon go on sale as part of a trio of Ioniq variants that also includes hybrid and plug-in hybrid models. When it arrives in dealerships... read more November 22, 2016 by


 
Air Liquide hydrogen fueling station

Hydrogen marketing campaign suggests, 'Let's clear the air'

Advocates of hydrogen fuel-cell cars are working to make their presence felt in much the same way that electric-car advocates have for years. Last Saturday was National... read more October 14, 2016 by


 
2016 Lexus ES 300h

Lexus hybrids 'always charged,' says slogan (unlike electric cars)

Toyota has made it abundantly clear that it believes its hybrids and hydrogen fuel-cell vehicles are a better path to the future than battery-electric cars. The Japanese... read more October 12, 2016 by


 
"How to be a clean energy baller" (Courtesy of U.S. Energy Department)

Know what a 'baller' is? Wanna be one for clean energy?

Sometimes, even good intentions can't cover up poor execution. The U.S. Department of Energy (DOE) recently launched a campaign to promote clean energy in general, and... read more September 22, 2016 by


 
2017 Chevrolet Bolt EV

Does the Chevy Bolt EV make the Chevrolet Volt irrelevant? Is that a problem?

Sometime during the last three months of this year, the first 2017 Chevrolet Bolt EV will be delivered to its buyer in a blaze of flash photography and publicity. The... read more September 6, 2016 by


 

 
 

 
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