Toyota News

Ads for the RAV4 EV will target specific, tech-savvy buyers in the California cities where the car is sold.

A lot of media discussion these days seems to focus overly on the low sales of plug-in electric cars (this piece from Friday, for instance). That despite the fact that plug-ins are selling faster than hybrid vehicles did at the same phase of their launch. But automotive history may provide another...

In writing about green, fuel-efficient, and advanced technology cars, it's important to understand who buys them--and why. Volkswagen, for instance, found that diesel and hybrid buyers are separate groups with little crossover. Now Toyota suggests that the supporters of hydrogen fuel-cell vehicles...

Toyota announced yesterday that it would conduct a voluntary recall of 133,000 Highlander Hybrid and Lexus RX400h crossover utility vehicles. The affected vehicles cover model years 2006 through 2010 for the Highlander, and 2006 through 2008 for the RX. Both vehicles share a platform and use the...

Toyota has released more official images of its Yaris Hybrid-R Concept, a hotted-up hybrid Yaris due at the Frankfurt Auto Show next week. While it looks more or less like a Yaris, the powertrain is far removed from that you'll find in any existing Yaris--and indeed any existing Toyota hybrid...

By this point, pretty much everyone can identify a Toyota Prius by its shape, and knows that it's a hybrid-electric vehicle. And most people know that Toyota sells many more hybrids as well. But how many of them can you name? Turns out that Toyota offers 23 separate and distinct hybrid models...

Have you ever wondered what a mid-size hybrid sedan would be like if it had the ride and handling of a Sixties Cadillac: big, soft, and wallowy? If so, Toyota has an answer for you, assuming you're willing to travel to Japan. All told, Toyota makes 23 different hybrid passenger vehicles for its...

Electric car prices have tumbled in the past year, with price cuts and lease deals making them far more affordable than they were just a couple of years ago. Latest to join the party is Toyota. While the company has been slow to get behind electric cars with any real force, a new no-interest...

Toyota today released a few more nuggets of information about the next, all-new generation of its Prius hybrid car. The all-new Prius, to be released in 2015, is likely to continue each generation's 10-percent improvement on the fuel economy of its predecessor. With the current Prius Liftback rated...

Toyota has announced pricing for the 2014 Corolla Range, with an entry point of $17,610 for the Corolla L. Available in L, LE, S and LE Eco trim lines, Corolla pricing runs from the sub-$18K of the L to $22,110 for a top-end S Plus. This model features a, six-speed manual transmission, 17-inch...

Toyota has released its second teaser image of its Frankfurt Auto Show Hybrid R concept--and it's not at all what we thought it was. There was plenty to suggest that Toyota might use the show to showcase a much-anticipated sports coupe using the Supra name--one with a hybrid drivetrain. The latest...

As teaser images go, it doesn't leave us much to go on. But Toyota's Hybrid R logo, in familiar Hybrid Synergy Drive blue and with the smallest hint of a checkered flag graphic, suggests the company's next concept will be rather more racy than normal. Toyota will show the Hybrid R Concept at the...

California loves its hybrids. And according to figures from Toyota, it loves their hybrids more than anyone else's. A full 61 percent of new hybrids sold in California are from the Toyota brand, despite tough and growing competition from marques like Ford. The Blue Oval places second in...

For several years, Toyota had the hybrid market pretty much sewn up with its Prius. Okay, so it never reached the heady economy highs of the original Honda Insight, but it was far more practical and electric running made it the hybrid of choice in city driving. That's until the Ford C-Max Hybrid...

Japanese automakers may have cultivated a reputation for occasionally churning out dull, forgettable vehicles, but they certainly make up for it in other ways. Take Nissan, for example. Its bread and butter may be the Versa, but it's also given us the Juke, and the supercar-slaying GT-R. Honda...

In May, we told you about the first round of Toyota's Prius Plug-In MPG Challenge. If you missed it and don't feel like clicking through to read the magnificently written article, here are the high points: Toyota loaned 2013 Prius Plug-Ins to a handful of nonprofits for 30 days. The nonprofits used...

By now, you've probably seen it: the new ad for the Toyota Auris Hybrid. But on the off chance you haven't, here's the Cliffs Notes version: Sometime in the future, a man and woman awake in their stylish apartment. It's got enough bells and whistles and Roombas to give Michio Kaku a heart attack...

The records just keep on tumbling, as Toyota announces a new milestone for its Prius line of hybrids. That figure is three million--the cumulative global sales total through June, for all Prius models since the car debuted in Japan in 1997. Since then, the Prius has gone through three main...

Would you buy a fuel cell car with similar range and at a similar price to the Tesla Model S electric car? Toyota will be hoping some customers will, as Bloomberg reports the Japanese automaker will show its fuel cell vehicle at November's Tokyo Motor Show. The new car is expected to debut in 2014...

It's easy enough to find a hybrid these days, with plenty of automakers offering cars that blend gasoline engines and electric propulsion to one degree or another. More difficult is finding a hybrid vehicle suitable for more active families, those with greater need for space and practicality. Where...