Why BMW uses Tesla electric cars to scare its staff into the future

Why BMW uses Tesla electric cars to scare its staff into the future

When Tesla arrived on the scene 10 years ago, no major automaker took it very seriously—let alone thought it would cause the disruption it has in the market for luxury cars. At the same time, BMW, once the harbinger of performance and luxury, worries that it may be falling behind when it... read more

May 4, 2017 by -
2014 Tesla Model S

How Financial Analysts (And Many Others) Misunderstand Tesla's Competitors

Startup electric-car maker Tesla Motors and its sleek Model S luxury sport sedan have generated more media coverage over the last three years than many well-established car... read more March 4, 2014 by


Canadians: Love A Tree, Win a Nissan Leaf (Or a Phone Or Tissues)

As Canadians will proudly tell you, Canada is really big and really beautiful. Home to 10 percent of the world’s forests, covering more than 53.8 percent of its total... read more August 13, 2012 by 2

Epic EV Amp

Epic Killer Wasp Gives Away Electric ATV In Latest Publicity Stunt

What do you get if you cross a cult-horror movie filmmaker, an electric car, and a killer wasp? We weren’t sure either, until Californian electric vehicle specialist... read more November 18, 2011 by 1

Volvo V60 Plug-In Hybrid

What's Your One-Liner On Plug-In Cars? Win A Prize!

If you're an electric car fan with a keen wit and an ear for a catchy slogan, then a new competition run by CalCars and could see you rewarded for your skills... read more November 7, 2011 by 0

Parker Brothers Custom Tron Legacy Electric LIght Cycle

Want To Own The Tron Electric “Light Cycle?” Now’s Your Chance

Last year Tron: Legacy, the remake of the 1982 classic film Tron hit cinemas around the world. Following the story of Sam Flynn as he tries to find his lost father who... read more September 26, 2011 by 3

Zero Race logo

Around The World In 80 Days... On Renewable Electricity

Electric vehicles might not be the first mode of transport you'd think of to drive around the world, but that's what the five teams taking part in the Zero Race have just set... read more August 20, 2010 by 0

2011 Coda Sedan prototype - side

Coda Automotive Aims For Perfect Sales Cadence To End 2010

 The end of 2010 is seen by many in the automotive industry as the first hurdle for many budding electric car companies. By the end of 2010 both Chevrolet and Nissan will... read more August 20, 2010 by 12



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