Plug-in electric car sales in Canada, March 2018: Prius Prime rivals Volt


2017 Toyota Prius Prime and 2017 Chevrolet Volt with Green Car Reports editor John Voelcker

2017 Toyota Prius Prime and 2017 Chevrolet Volt with Green Car Reports editor John Voelcker

The Chevy Volt won its umpteenth monthly plug-in sales title in Canada last month, but soaring sales of other models were the big story in the Canuck electric vehicle market—which may have reached 1.75 percent of the market in March.

The Volt tallied 555 March sales, Canada’s second-best single-month total for any model, second only to the 582 it managed last November.

This would have offered an enormous margin of victory, but Toyota sold 500 Prius Primes, the third-best single-month sales total. Toyota also sold 131 “regular” Prius liftbacks, meaning the plug-in made up almost 80 percent of total Prius hybrid sales.

DON'T MISS: U.S. plug-in electric car sales for March: Prius Prime romps

Not far behind them, Nissan sold 423 second-generation 2018 Leafs. That was not only Canada’s seventh-best single-month plug-in sales total, but also more than double the first-generation Leaf’s record of 170 units, set in August 2016.

That means the new Leaf almost doubled the sales of the Chevy Bolt, which sold a still-vigorous 248 units.  

Plug-in electric car sales in Canada, March 2018

Plug-in electric car sales in Canada, March 2018

With the Prius Prime and second-generation Leaf in their first few months of availability, pent-up demand may have contributed to their March sales volumes; their “steady-state” sales levels might be more modest.

Expect the next few months to tell us something about Canadians’ willingness to trade range and price.

The Prius Prime (40-km electric range, $32,990) seats four and has half the rated range of the Chevy Volt (85 km, $39,095), but it is less expensive, though the Volt does qualify for greater purchase incentives.

A similar contrast will be available between the new Nissan Leaf (242 km, $35,998) and the Chevy Bolt (383 km, $43,195).

Mitsubishi’s sales of 351 Outlander PHEVs may have been good enough for fourth spot behind the Volt, Prius Prime and Leaf.

Tesla’s best months of sales for the Model X were 344 and 360 (in September and December, respectively) and its best Model S sales month was 325 (March 2016).

With Tesla now deemphasizing the Model S and X in favor of the Model 3, the Outlander PHEV might relegate Tesla to fifth place.

READ THIS: Plug-in electric car sales in Canada for 2017

Among other reporting automakers, Volkswagen sold 125 e-Golfs, down from February’s 180, due to the timing of shipments. Honda sold 119 Clarity Plug-In Hybrids, building on February’s 93, while Kia sold 62 Soul EVs and 14 Optima PHEVs.

As always, their manufacturers refuse to provide sales data for the Ford C-Max Energi, Ford Fusion Energi and Hyundai Sonata PHEV.

Their numbers are likely small, however.

Plug-in electric vehicle market share in Canada, March 2018

Plug-in electric vehicle market share in Canada, March 2018

February registration roundup

February saw plug-in electric vehicles reach an all-time high market share of 1.49 percent, exceeding December’s 1.42 percent.

Tesla’s tepid January sales (34 Model Ses, 33 Model Xes) continued in February, as the company sold 43 Model Ses and Xes apiece. The 153 sales in the two-month stretch were the lowest since the 135 in January and February 2016, before the Model X arrived north of the 49th parallel.

The plug-in Chrysler Pacifica Hybrid minivan continued to enjoy healthy volumes, with its 119 units in February almost exactly equal to its monthly sales average over the past six months (121 units).

CHECK OUT: Driving a Chevy Bolt EV electric car across Canada, all the way

Hyundai sold 27 Ioniq Electrics, down significantly from 76 in February, while Ford sold 7 Focus Electrics. Three used Chevy Volts appear to have been imported, and a steady trickle of RAV4 EVs continues to be imported, perhaps a dozen over the past year and a half.

Among luxury brands, BMW sold 32 i3 hatchbacks, 2 i8 coupes, 14 X5 xDrive40 SUVs, 13 330e and 9 530e plug-in hybrid sedans, a further 5 740e plug-in hybrid sedan variants and 5 Mini Countryman S E ALL4 plug-ins.

Audi sold 31 A3 e-trons while Porsche sold another 35 Cayenne S-E Hybrids and a Panamera S-E Hybrid. Mercedes sold 2 Smart ForTwo EVs, 35 of the premiering GLC 350e and 4 GLE 550e SUVs.

Cadillac sold 2 additional CT6 Plug-In Hybrid luxury sedans, and Volvo sold 15 XC90 T8 and 18 XC60 T8 plug-in hybrid SUVs.

 
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