The success of Tesla Motors has made quite an impression on the main German luxury carmakers, all of which plan future products that can compete with the automaker from Silicon Valley.
Now it appears Jaguar may be planning to target Tesla as well.
The British luxury brand is reportedly planning a pair of all-electric models: a large sedan and an SUV.
CHECK OUT: Jaguar Electric SUV As Soon As 2017? 'Radical' Styling Planned (Nov 2015)
Jaguar is cancelling two sports-car projects so it can focus on development of these two models, reports Automobile magazine.
One of the cancelled models is a replacement for the four-seat XK, which would have been built on a stretched version of the platform that underpins the current F-Type two-seat sports car.
The previous XK was axed after the 2015 model year, in part because the sportier F-Type was encroaching on its sales.
2015 Jaguar XKR
Jaguar also reportedly nixed plans for a production version of the C-X75 supercar concept that first appeared at the 2010 Paris Motor Show.
In its original configuration, the C-X75 sported a plug-in hybrid powertrain powertrain that included a pair of gas-turbine engines.
Those were replaced by a high-output 1.6-liter piston engine in an ultimately unsuccessful attempt to put the C-X75 into production.
ALSO SEE: Paris Motor Show: Jaguar C-X75 Turbine-Electric Supercar Concept! (Sep 2010)
The C-X75 resurfaced last fall when it appeared in the James Bond movie Spectre, albeit with a non-hybrid V-8 powertrain.
In place of a flagship supercar, Jaguar will reportedly develop a flagship electric luxury sedan.
Codenamed "X590," one of the two electric models in development is said to be a sedan close in size to the current XJ.
Felipe Massa drives the Jaguar C-X75 concept
However, rather than a conventional sedan, the X590 will be a "four-door coupe," along the lines of the Audi A7 or Mercedes-Benz CLS-Class, with a rear hatch—not unlike the Tesla Model S.
The rumored electric SUV will also reportedly emphasize styling to entice buyers, and will compete with both the Tesla Model S and the Audi Q6 e-tron due in 2018.
While the XK and C-X75 would have been low-volume models, Jaguar seems to have fairly ambitious plans for its two planned electric models.
MORE: Jaguar 'EV-Type' To Be All-Electric F-Pace To Compete With Tesla? (Aug 2015)
It reportedly plans to build 20,000 to 30,000 electric sedans per year, along with 30,000 to 50,000 plug-in SUVs.
Jaguar sold just 83,986 vehicles across all of its model lines globally in 2015, and generally records much smaller volumes than sibling brands Land Rover and Range Rover.
The latter two sold a combined 403,079 vehicles globally last year.