Two weeks from tomorrow, Tesla Motors will unveil a prototype for the Model 3 electric car at its design studio in Hawthorne, California.
Yesterday evening, the company kicked off the countdown to the presentation with a single tweet showing a Model S, a Model X, and a dark silhouette clearly intended to be the Model 3.
And it told current Tesla owners that they can enter a drawing for tickets to the "intimate event"—but that contest closes today at 3 pm Eastern time (noon Pacific).
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The tweet from the Tesla Motors account has been liked 4,000 times and retweeted 3,000 times in just 13 hours.
Meanwhile, existing Tesla owners received an e-mail from the company yesterday inviting them to enter a drawing for 650 tickets to the Model 3 debut event.
As first revealed on Transport Evolved, the mail read:
2012 Tesla Model S
We’re excited to share details of the Model 3 prototype unveiling at an intimate event in Los Angeles, CA for less than 800 people.
We want to share this with Tesla owners first, as a token of our appreciation for your support over the years. We’ve saved 650 places at the event for current owners including their guests.
Places will be allocated at random through a drawing on March 16. To enter, simply click below and register before noon PST on March 16 2016. You’ll need to use your MyTesla email address to ensure successful entry into the lottery. On March 17, official invitations will go out to those selected through the lottery.
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The article notes that while the link containing in that e-mail is publicly accessible, only owners with verifiable e-mail addresses will be eligible to participate. Winners of the random drawing will be notified by e-mail tomorrow.
At the event itself, meanwhile, the doors to the design studio will open at 7 pm Pacific, and Tesla CEO Elon Musk will take the stage around 8:30 pm.
The presentation in its entirety will be live-cast on the Tesla Motors website.
Tesla Motors CEO Elon Musk at Tesla Store opening in Westfield Mall, London, Oct 2013
Tesla informed invited media attendees that broadcast cameras are neither invited nor allowed, and that all video images and content would be provided by the company itself.
It also noted that there would be no opportunity for press to ask questions after the Model 3 presentation, nor to speak with any Tesla executives.