Less than a week after Tesla Motors [NASDAQ:TSLA] unveiled the prototype of its 2014 Model X Crossover SUV at an exclusive event in Los Angeles, the Californian electric automaker has called it the fastest selling Tesla ever.
According to a press release posted on Tesla’s website yesterday, the company netted over $40 million in advance sales in the 24 hours following the unveiling of the 7-seat electric SUV.
“The compelling nature of the product created massive media attention and resulted in the Model X being the third most searched term on Google,” says the official press release. “On Thursday evening, the night of the reveal, traffic to teslamotors.com increased 2,800 percent. Two-thirds of all visitors were new to the website.”
Tesla also says reservations of its 2012 Model S rose by 30 percent following the Model X unveiling.
Although Tesla claims this is due to the hype surrounding the Model X, we can’t help but wonder if some customers waited until the Model X unveiling before deciding which of Tesla’s electric cars to order.
For Tesla, the rise in interest is a good thing, especially with its Q4 earnings call scheduled for later today and technically no cars to sell until the 2012 Model S Sedan rolls off the production lines in July.
But while Tesla is congratulating itself on a mainly positive Model X unveiling, it's important to keep in mind one fact: Advance sales -- otherwise known as reservations -- do not always turn into hard sales, especially when a car's final price and options list have not been published.
Let's hope it stays a little higher for Tesla's Model X.