2011 Ford Fiesta
Octavio used the hybrids as an example; the U.S. now has more demand for them, so Ford is making sure they can mass produce them and provide them in quality and quantity to the American public. The mass produced angle is really the key. You might remember that Henry Ford built the company on the mass production of the Model T and has gone down in history for it. Today, the strategy still remains, there has to be a market for mass produced models or Ford can’t survive. In fact, what most people don’t know is that Ford does sell diesel models in Europe and if the demand for those cars comes to the U.S they would sell them here too.
So how do we get a diesel Fiesta or Fusion here in the U.S.? It starts with letting Ford know and our state representatives. Call the Colorado Automobile Dealers Association and let them know too. Europe subsidized the diesel, which is why they have always been a part of the culture…in the U.S. all we remember is that they are loud, smoky and annoying. However, the VW Jetta Clean Diesels and BMW and Mercedes are starting to change that. Once people experience how quiet and efficient the new clean diesel technology is, the demand becomes high and diesel prices become more reasonable we will see them hit the U.S. streets from automakers like Ford, GM and Chrysler.