Here is the thing, we all recognize that bigger is better doesn’t only apply to Texas when it comes to the car market. American’s have enjoyed the ability to drive mid-size and large cars and trucks for decades without too much penalty or sacrifice. We also have the space for these vehicles on our roads and in our parking lots…unless you are parking in a structure built in the ‘80s and then you might need a healthy coating of lithium grease and shoehorn to get your SUV in and out of a parking space. Urban Assault Vehicles and Land Yachts aside, the fact of the matter is people aren’t going to change there buying habits unless they are given (a. the option and (b. benefits of doing so.
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However, don’t despair, those of you living in big open States like Texas, Wyoming, Montana, etc…won’t have to give up your 4x4 or anything else, but those people in Washington D.C., New York, Philadelphia and Boston might find that a Ford Fiesta, Nissan Micra (or its actual replacement) or Toyota Prius is not only easier to drive in the city and for your daily errands, but also more enjoyable.
Bottom line—The MINI Cooper is very successful in the States and it isn’t because of its cavernous interior or boat like stature. Sometimes people need a catalyst for change and maybe offerings like the Ford Fiesta and Toyota Prius are changing people’s minds about how big a car they really need. But either way, Ford has a winning mid-size sedan, so they aren't worried about that market...they are truly looking toward the future while not shorting any other market that they are playing in.