Yes, Fiat has a trick up their sleeve and it is one small car with a big number—the Fiat 500. Now, I personally would LOVE to get my hands on a 500. They are so…well, Italian. The MINI Cooper, the closest and most similar competition, is the old staple of the performance and niche micro car market here in the States and has had a very long run so far with a loyal following. However, as Marty reports, Fiat could bring the Fiat 500 to the states to not only compete with the MINI Cooper, but also the Honda Fit, Ford Fiesta and the future VW Polo.
2009 fiat 500 convertible 500c 2 024
Bottom line—The Fiat Group has a lot of work to do to bring Chrysler back, especially given the new lows the company has it in the recent 2009 Consumer Guide Quality Report. That aside, Fiat could bring a new level of competition and become a new household name along with the luxury brand Alfa Romeo. When is the last time you were able to buy one of those easily on this side of the pond?