screenshot from FiestaMovement.com website
Ford, Chrysler and GM all have a pretty vocal presence on Twitter and their tweets can be followed by anyone. However there is one Detroit player that seems to be pushing slightly ahead of others in the social media realm—Ford. Ford has recognized the importance of getting the word out about their products and has launched some very strong social media campaigns that include blogs, Twitter updates and Facebook groups. One of the most notable is the activity around the new 2011 Ford Fiesta.
Camaros Staged for Caravan to Houston (Photo: @GMTexas via Twitter)
Ford isn’t the only one however; GM is hot on their heels especially around the new 2011 Chevrolet Volt and the 2010 Chevrolet Camaro. In fact, a group of Texas dealers got together and had a caravan of new 2010 Camaros from Dallas to Houston—yep you guessed it, they Twittered about it the whole way with pictures included (@GMTexas). What better way to reach the consumer public than to get them into a conversation with something like 50 Camaros invading the Houston city limits. Besides the product specific applications, GM has also had the CEO on The GM FastLane Blog to answer questions about the state of the company live with the answers pushed out to Twitter.
Bottom line—As the need for efficient and environmentally friendly cars grows, reaching the consumer and engaging them is going to become more and more important. Whether Twitter is a fad or a long-term media solution, the results for the moment is a wealth of first hand information from people you would have probably never heard from before.
If you have some extra time then I invite you to stick around and check out the latest blogs, reviews and the photo gallery here at AllSmallCars.com. Also, be sure to check out some of our partner sites like FamilyCarGuide.com and AllAboutPrius.com. Have a comment? Leave it here via Facebook Connect, the commenting tool or send me an email at JEMblogger at Gmail dot com.