GM In the Fastlane: CEO Fritz Henderson Talks About the Road Ahead

2011 Chevrolet Volt

Earlier today GM’s CEO, Fritz Henderson, hit the information super highway to answer people’s questions about GM, the road ahead and the current turmoil the automotive super giant has found itself in. More interestingly Mr. Henderson and the GM team accomplished this via a live chat on the GM Fastlane Blog. The chat took place at 10:15 a.m. Eastern Standard Time and the questions came from users that logged in to the chat on the blog. So what did he have to say? Let’s take a look.

If you followed the live chat as it happened you could tell that they must have been moderating the questions, as I am sure many more questions were submitted than could be answered in the half hour that Mr. Henderson was chatting. However, that didn’t stop the consumer public from asking some pertinent questions. One question that stuck out in particular asked about GM’s green efforts and what was next. Mr. Henderson said, “The Volt needs to be launched by year end 2010, which means we still have work in front of us. We have a separate team looking at Gen II EREV technologies while looking at other potential vehicle applications. Alongside the Volt we have a host of other technology initiatives underway, from second Gen biofuels, to hybrids, etc.”

2011 Chevrolet Volt mule - Cruze interior with test-car kill switch

Now, we all know that GM is in a bit of a spot financially, but the key to any business and product strategy is to give the people what the need—it is equally important to satisfy what they want. So in my humble opinion it is a good sign that GM is proceeding with the Prius fighting Chevrolet Volt and continuing to spearhead innovation for the future. Ask yourself this question—Would you buy a small or mid-sized sedan that could get you to the office and back without a lick of fuel? If the answer is yes, then keep your eye on GM and the innovations that will roll out over the next couple years. Fuel cell technology could be the to GM what the K-car was to Chrysler.

Until next time, roll on over and check out the full extent of Mr. Henderson’s chat with the consumer public at the GM Fastlane Blog. Also, be sure to check out our coverage of the Chevrolet Spark and Cruze. More Chevrolet news, reviews and photos can be found at our partner site ChevroletReports.com.