2012 Toyota Prius V

  • The 2012 Toyota Prius. Image: Toyota

    Fuel efficiency is on every automaker's mind, and will be through at least 2025. Toyota sells the most fuel-efficient gasoline vehicle on the U.S. market, the 2012 Prius hybrid. It's rated at 51 mpg city, 48 mpg highway, and a combined 50 mpg by the EPA. Tougher competitors But the competition is hardly standing still. Several makers now offer cars that achieve 40 mpg highway, and a variety of plug-in vehicles will join the 2012 Chevy Volt and 2012 Nissan Leaf in the years to come. So what's Toyota doing in the face of surging competition? The answer appears to be: doubling down on the Prius...

  • Is this the new Toyota Aqua?
    Upcoming Toyota Prius C '94-MPG' Compact Hybrid Now Has A Name: Aqua

    The Prius family of hybrid cars from Toyota is going to get a little bigger as of January when the Japanese automaker will launch a new compact hybrid car for the Japanese market: the 2012 Toyota Aqua. According to Reuters News Service, the Nikkei business daily reports that the compact gasoline...

  • Screencap from the 'People Person' spot for the 2012 Toyota Prius family
    Behind The Disturbing Ad Campaign For The 2012 Toyota Prius

    To make its new ad for the 2012 Toyota Prius family, Toyota tapped some of the same talent that made its previous "Harmony" campaign a success. But as intriguing as the behind-the-scenes footage may be, we're not entirely sold on the new "People Person" clip. You might recall that when Toyota...

  • 2012 Toyota Prius v
    2012 Toyota Prius, Prius V, Prius Plug-in Hybrid: Now With Spaceship Sound

    When the original Toyota Prius launched over ten years ago in the U.S. as a nerdy sedan, it wooed many buyers with its low-speed, near-silent operation. Now the days of the whispering Prius are over, thanks to U.S. legislation requiring every single electric vehicle and hybrid car to fit an active...

  • 2012 Toyota Yaris
    Toyota's Green Autumn: 2012 Yaris, New Camry Hybrid, Prius V Wagon

    While Toyota is still struggling to get itself entirely back to normal after the devastating March 11 earthquake and resulting tsunami, the company has a number of new green cars coming along this autumn. It is pulling forward the launch for the redesigned 2012 version of its best-selling Camry...

  • 2012 Toyota Prius V station wagon, Half Moon Bay, CA, May 2011
    Prius Shortages Will End For 2012, Sales Will Rock, Toyota Says

    It's been a tough couple of years for Toyota. First was the entire sudden-acceleration mess, along with multiple recalls covering almost 10 million cars. Then came the March 11 earthquake and tsunami, which devastated Toyota's intricate global network of parts and assembly plants. But with a return...

  • 2011 Toyota Prius

    If you want to buy a new 2011 Toyota Prius hybrid these days, you may have to scramble. Supplies are down to 3,000 units, which is less than 10 days' worth of sales. In auto industry terms, that means "sold out," and dealers are charging higher markups on the few precious Priuses they still have. 75,000 coming ... or not? Two days ago, Toyota issued--and then hastily retracted--a press release saying that 75,000 new Prius models would arrive in the States by the end of this year. The company had already promised its dealers 36,000 of the world's popular hybrid over the course of this summer...

  • 2012 Toyota Prius V station wagon, Half Moon Bay, CA, May 2011
    2012 Toyota Prius V Wagon: Hybrid Success, More To Be Built

    The 2012 Toyota Prius V wagon hasn't even reached U.S. dealers--it'll arrive this fall--but surging global demand has already convinced Toyota to raise production. The world's largest maker of hybrid-electric vehicles will boost Prius wagon production from 3,000 to 5,000 per month by September...

  • 2011 Toyota Prius
    Toyota Prius Gas Mileage

    The 2011 Toyota Prius hybrid gets the best gas mileage rating of any car for sale in the U.S. market today. It's rated at 51 mpg city, 48 mpg highway, for a combined rating of 50 mpg--and that's a number no other car can match. At least, no other car that doesn't plug into the wall for some (2011...

  • 2012 Toyota Prius V media drive event, May 2011 - screen grab from drive report video
    Behind The Wheel: 2012 Toyota Prius V Station Wagon (Video)

    Sometimes we get nicely produced video, and sometimes we get our codriver to shoot it on the fly. For the 2012 Toyota Prius V station wagon we drove last week, it was very much a case of the latter--complete with a mutli-tone "bong" interruption from the Toyota Entune system. Our one-minute video...

  • 2012 Toyota Prius V station wagon, Half Moon Bay, CA, May 2011
    2012 Toyota Prius V Station Wagon: First Drive Review

    Toyota executives will go to extraordinary, absurd lengths to avoid defining the body style of the new 2012 Toyota Prius V. Bob Carter, brand sales chief for Toyota Motors in the U.S., first responded with confusion over the question. Presented with a list of alternatives--sedan, hatchback...

  • 1997 Subaru Legacy Wagon XA Brighton
    Advice: Downsizing From A Subaru Wagon, Seeking Better MPGs

    We tend to get a lot of "What car should we buy?" questions at GreenCarReports, and we'll usually respond with a list of questions to narrow down the choices. Recently, though, our high-school friend Sarah Sette in Baltimore sent the following note: We are car shopping, seriously this time. The...

  • 2011 Toyota Prius

    Toyota announced today that it's sold more than one million of its Toyota Prius hybrid vehicles. The Prius went on sale in the U.S. market nearly eleven years ago, and while it wasn't the first hybrid on sale here—that title would go to the original Honda Insight two-seater—it has arguably made the most impact on the market. "Prius has become synonymous with the word hybrid and as we see fuel prices starting to rise again, it has accounted for more than 60 percent of hybrid passenger car sales so far this year," said Bob Carter, group vice president of the Toyota Division. With...

  • Prius Records
    Video: Toyota Prius Cranks Up The Crazy With Two Record-Breaking Days

    Spring has sprung for the 2012 Toyota Prius Plug-In. The highly anticipated hybrid recently began making the rounds with critics, so it's not surprising that Toyota chose the end of this month to tout the Prius brand by hosting a live, two-day event in which four Prii will be put through a number...

  • 2012 Toyota Prius V launch press conference, 2011 Detroit Auto Show
    Europe's Toyota Prius V Wagon: Better Battery, Two More Seats

    At last month’s 2011 Detroit Auto Show, the wraps came off the new 2012 Toyota Prius V, a bigger and more practical version of the Prius hatchback that treads the line between wagon and minivan. Despite the extra height, weight, and girth, however, the vehicle is still limited to five...

  • 2011 Toyota Prius
    Will Toyota Cut Prius Prices To Keep Hybrid Sales High?

    Hybrid sales in the U.S. have flattened over the last couple of years, but they're going great guns in Japan. Now, an analyst suggests that the great popularity of the Prius in its home market may lead Toyota to cut the price there to keep its sales high. The Toyota Prius has been the best-selling...

  • 2012 Toyota Prius V launch press conference, 2011 Detroit Auto Show
    2011 Detroit Auto Show: 2012 Toyota Prius V, Photo Gallery

    Auto show press conferences sometimes resemble mosh pits, but savvy photographers know how to get the best angles while protecting vulnerable body parts. Photographer Joe Nuxoll got most of these shots from the event where Toyota launched its 2012 Prius V multi-purpose vehicle (or, for those of us...

  • 2012 Toyota Prius V
    2011 Detroit Auto Show: 2012 Toyota Prius V, Wagon / Minivan

    At 50 miles per gallon, the 2011 Toyota Prius five-door hatchback is the most fuel-efficient car sold in the U.S. But, says Toyota, its customers told the company they needed more room--for people, for stuff, for stretching out. So the quintessential Prius hybrid is becoming not just a vehicle but...

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