Drivers shopping the luxury crossover market have a new proposition to consider, and it comes with hybrid power.
The updated 2018 Lexus NX 300h hybrid crossover will go on sale with a recommended price that's actually lower than the outgoing 2017 model.
Despite the price drop, this year's hybrid NX 300h actually boasts more standard equipment.
A 2017 Lexus NX 300h started at $40,715, including the $995 destination fee, but a 2018 Lexus 300h will be priced from $39,330.
That equals a price decrease of $1,385, according to Cars Direct, and buyers will be treated to extra safety amenities for the price.
Specifically, the 2018 Lexus NX 300h will arrive with Lexus' Safety System+ as standard equipment.
The host of active safety features includes a pre-collision warning system with pedestrian detection, lane departure alert, intelligent high beam system, and high-speed dynamic radar cruise control.
Additionally, the 2018 NX 300h receives a refreshed exterior design and tweaks to the interior as well.
Lexus hasn't revealed full specifications on the hybrid powertrain, but it's likely total power will remain at 194 horsepower combined.
A 2.5-liter inline-4 cylinder engine makes 154 hp and two electric motors provide the extra 40 hp. A third electric motor delivers power to the rear wheels.
Despite the extra weight from the electric motors, the NX 300h still manages to return an EPA-estimated 31 mpg combined.
The greatest takeaway from the price decrease is how closely it may be cross shopped between its gasoline-only powered variants.
Making the leap from an all-wheel drive NX 300 to an NX 300h will cost just $950.
Lexus says the price reconfiguration is all about value and the brand wants the choice between a hybrid and non-hybrid NX crossover to simply reflect a driver's lifestyle.
By Lexus dropping the price, it will likely help cement the NX 300h as a solid choice as more hybrid crossover enter the segment.
RIght now, the NX 300h soldiers on without many direct rivals, though some buyers may consider it an alternative to diesel-powered BMW X3s.
As a follow-up to the NX range, the luxury brand may introduce a small hybrid crossover based on the UX concept it debuted last year.
The brand has patented the UX 250 and UX 250h names in Europe, and a U.S. introduction could follow.