It's not very often that a new car is designed completely from scratch.
Established carmakers repeatedly reuse components and platforms, even for "all-new" models.
But as a recently-founded startup, Faraday Future has an opportunity to start the design of the electric car it plans to launch in 2017 from a clean sheet of paper.
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So far though, the company hasn't been forthcoming about what this car will actually be like--and a short video it released isn't much help in that department.
It hints at the car's electric powertrain and--echoing previous statements by officials--that it could be autonomous, and perhaps be offered as part of a car-sharing scheme.
The voiceover mentions a car that could "make the city turn its volume down," perhaps in reference to near-silent electric propulsion.
Teaser for Faraday Future concept car debuting at 2016 Consumer Electronics Show
It goes on to ask what would happen if the back seat "was the new front seat" while showing someone intently using their smartphone.
An example of what people could do once freed from the responsibility of driving, maybe?
And it talks about people "using" cars rather than "owning" them.
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Faraday has discussed using a different business model that seeks to generate revenue beyond simple car sales.
Those could include car sharing or a shared-ownership scheme that gives drivers access to cars only when they need them.
Some of Faraday's intentions may be better explained next month, when it plans to unveil a concept car at the 2016 Consumer Electronics Show in Las Vegas.
Image from Faraday Futures online sites, July 2015
That concept will preview a car Faraday plans to put into production in 2017 at a new factory in North Las Vegas expected to employ 4,500 people.
Faraday has said it will spend $1 billion on the factory, and could break ground as early as January.
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Much of the financial muscle behind Faraday's ambitious plans comes from Chinese billionaire Jia Yueting--founder of media giant LeTV.
Meanwhile, the expertise needed to build a competitive electric car will come from a group of employees pulled from companies like Tesla and BMW.