Only now are selected media getting a chance to spend time with the all-new 2015 Ford F-150 pickup truck, which has a cab and pickup bed made of aluminum.
And it will be a couple of months yet before it appears in showrooms.
But Ford is looking ahead.
Not unexpectedly, Ford's head of product development said yesterday that its next pickup line--the larger Super Duty trucks--will also have aluminum bodies.
2015 Ford F-150
Raj Nair made the announcement at the company's investor day, although the Super Duty news was somewhat overshadowed by another round of ambitious targets for the latest revival of the company's struggling Lincoln brand.
Super Duty pickups, with beefier frames, more powerful engines, and vastly higher cargo and towing ratings, are the behemoths of the road-going pickup truck market.
These heavy-duty pickups--GM and Ram offer them too--sell in much lower numbers than the Ford F-150, Chevy Silverado, and Ram 1500 "light-duty" pickups.
But their uber-macho styling and air of toughness often make them halo vehicles among pickup buyers.
If Ford follows the usual pickup truck launch cadence, the Super Duty pickups derived from the light-duty F-150 will be launched in roughly a year as 2016 models.
2015 Ford Super Duty F-250 SRW 2WD Crew Cab 156
Meanwhile, the audacious move of building the body and cargo bed entirely out of aluminum on the company's F-150--its single highest-selling vehicle line in North America, although not globally--is expected to trim roughly 700 pounds from the new pickup's curb weight.
Ford has been selectively releasing bits and pieces of info on the new F-150 for months now.
But as yet, complete specifications, ratings, and EPA fuel-economy numbers are not yet available.