Georgia plant to build small cars for Kia and Hyundai
Surprised? Well, you might be in the current climate with hybrids now becoming not only the socially responsible thing to do, but the socially hip purchase as well. So what is the problem with small cars in the eyes of the current consumer? AutoPacific’s research says that it is comfort. The results of their research show that current owners of cars like the Toyota Prius, Honda Fit or Chevrolet Aveo were willing to sacrifice power, cargo room and in some cases comfort and convenience options for the high value price and miles per gallon offered. The interesting thing is that the research also shows that these same consumers are not going to repurchase the same type of vehicle in the future, but are instead looking to trade up to a larger vehicle with more options and luxury.
Ford plan will use premium small cars to boost margins
Bottom line—the small car market will grow when either of these two things happen: 1) We run out of room for our Suburbans, F250s and Minivans 2) The price of gas is above $4 a gallon. Until then, the small car market in the U.S. will look like the mid-size market in the rest of the world because it is what the American consumer is willing to accept.
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AutoPacific is a future-oriented automotive marketing research and product-consulting firm. Every year AutoPacific publishes a wide variety of syndicated studies on the automotive industry. The firm, founded in 1986, also conducts extensive proprietary research and consulting for auto manufacturers, distributors, marketers and suppliers worldwide. Company headquarters and its state-of-the-art automotive research facility are in Tustin, California, with an affiliate office in the Detroit area. Additional information can be found on AutoPacific's websites: http://www.autopacific.com and http://news.vehiclevoice.com.