Jason Hendler, Author

I started out in the automotive industry as a General Motors Scholar attending the University of Detroit, studying Internal Combustion Engines and working for the Alternative Fuels Group within the Advanced Engineering Staff at the General Motors Technical Center.

While I enjoyed the work, the impact of Japanese imports on the US auto industry revealed to me that the big 3 would be in permanent decline due to entrenched corporate / union / dealer polices, so I decided to work in other industries.

I then moved into the defense industry, and the parallels were disheartening – large corporations with trade unions that wouldn’t / couldn’t adapt. This industry too suffered a great collapse, so fortunately, I was able to apply my military telecommunications experience towards the high-tech commercial industries. It was within the Silicon Valley high tech industry that I eventually learned the product development tools necessary for companies to innovate and thrive. I applied these techniques with great success within an industry that many thought stagnant – antennas – and reaped great rewards.

The US auto industry is now being overturned by Silicon Valley style innovation in the area of alternative fuels / propulsion systems. My experience at the GM Technical Center’s Alternative Fuels Group, and my personal implementation of disruptive technology allows me to identify how new companies are penetrating the incumbent heavy auto markets, and how old companies are transforming themselves to resist this new competition.

My goal with these columns is to give you my foresight into how these various companies are applying these Silicon Valley techniques in an attempt to seize market share and profits. With that knowledge, I hope to help you navigate your own choices into the vehicles you plan to purchase in the future.

For more information, you can visit my LinkedIn Profile


Best Buy Adds Onstar, Electric-Car Chargers; Are Cars Next?

Best Buy Adds Onstar, Electric-Car Chargers; Are Cars Next?

If you haven't been keeping an eye on Best Buy, you may have been stunned by their recent announcements at the 2011 International Consumer Electronics Show (CES). First, on January 6, Best Buy announced that it will offer General Motors' OnStar system (conveniently packaged within a rear-view...

January 25, 2011
2011 Smart electric drive  -  first drive

The Missing Electric Car Segment: Minicars At $15,000 Or So?

For the past few years, we’ve witnessed the success of low-volume, high-priced, highway-capable electric vehicles in the Tesla Roadster. We’ve also just recently... read more December 20, 2010


Yamaha Motor Plans To Introduce Electric Scooters Overseas

Back in the fall of 2009, Yamaha debuted a hybrid motorcycle, the HV-X, with production planned in the coming year.  Now, Yamaha is moving into the battery electric vehicle... read more January 23, 2010


Eaton To Begin Providing Hydraulic Hybrid Retrofit Kit in 2010

A serious contender against electric hybrid systems is the hydraulic hybrid, which stores braking energy in a hydraulic fluid instead of batteries.  The energy is then... read more January 23, 2010


AutoPort Licenses V2G Tech From the University of Delaware.

Fresh on the heels of an announcement that AutoPort is partnering with AC Propulsion to convert vehicles for evaluation by the United States Postal Service (USPS), AutoPort... read more January 22, 2010


Di Pietro Motor (Rotary Air Engine) As Zero Emissions Range Extender

Angelo Di Pietro is an Italian engine designer who once worked for Mercedes Benz on their Wankel Rotary engine in 1969-1970, then migrated to Australia to pursue other... read more January 22, 2010


ZAP, Jonway Partner to Target China Electric SUV Market

Zap (Zero Air Pollution), an American electric vehicle maker known for their fleet vehicles, small trucks, cars and scooters, and Zhejiang Jonway Automobile Co. Ltd... read more January 21, 2010


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