Prius Alpha

  • 2012 Toyota Prius V station wagon, Half Moon Bay, CA, May 2011

    Toyota executives will go to extraordinary, absurd lengths to avoid defining the body style of the new 2012 Toyota Prius V. Bob Carter, brand sales chief for Toyota Motors in the U.S., first responded with confusion over the question. Presented with a list of alternatives--sedan, hatchback, minivan, station wagon, sport utility vehicle?--he said, hesitantly, "Well, the government would define it as a station wagon." So let's get one thing straight: The 2012 Toyota Prius V is a station wagon. It's not a minivan (no sliding doors, no third row) and it's certainly not a sport utility vehicle or...

  • 2012 Toyota Prius V launch press conference, 2011 Detroit Auto Show
    2012 Toyota Prius V Station Wagon/Minivan: Arrives This Fall

    There's nothing like a story translated from overseas media, concerning a related but not-quite-the-same model of a new hybrid car, to get people all in an uproar. So here's the real deal on the 2012 Toyota Prius V station wagon/minivan: It will still arrive in U.S. dealerships this fall. That's...

  • The 2010 Toyota Prius
    Global Toyota Prius Hybrid Sales Level Off As Incentives End

    Talk about up-again, down-again. It was just a year ago when a global shortages of 2010 Toyota Prius models kept supplies tight all over the world. Now, they may start to pile up on dealer lots again. Last summer, the company had just launched the all-new 2010 Prius, the third generation of the...

  • 2010 Toyota Prius
    Expanding the Prius Lineup: Minivan, Compact Hatch, or Coupe?

    While the all-electric cars being launched as 2011 models--the Nissan Leaf, Chevrolet Volt, and Coda Sedan--get lots of attention, their total U.S. sales won't break 100,000 in their first year. Toyota, on the other hand, sells more than twice that number of hybrids here each year, making it by far...

  • rendering of 2011 Toyota Prius Alpha people carrier from Japanese magazine
    March Debut Expected For New 2012 Toyota Prius Alpha Minivan

    Speculation about what models will join an expanded Toyota Prius lineup has run rampant since Toyota confirmed at January's Detroit Auto Show that it would add more body styles to the current five-door hatchback. One candidate: the Auris Hybrid, effectively a hybrid version of the Corolla hatchback...

News First Drives Electric Cars Hybrids Guides Green Life