Marketing
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On Friday, Aptera held its first online Town Hall Meeting--a chat among eager followers and some of the Aptera marketing team. Their intent, according to the opening spiel, was to "reduce some of the mystery around the company and open our supporters and depositors up to some of the great things that are happening here at Aptera, as well as talking about some of the challenges." Sadly though, most of the specifics will remain a little hazy for three or four more weeks. The upcoming 2011 Aptera 2e electric (and Aptera 2h plug-in hybrid) are three-wheeled, Space Age, plane-without-wings...
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GM Marketing Manager Behind Awful Volt Dance Is Reassigned
You heard it here first, folks. Maria Rohrer, the Chevrolet Volt marketing manager responsible for the remarkably awful "Volt Dance" at last month's Los Angeles Auto Show, has been reassigned. An internal General Motors memo last week said Rohrer would become director of Chevrolet truck...
John Voelcker -
Best Buy's Geek Squad to Receive Four Mitsubishi iMiEVs
Beware Best Buy customers. Next time the Geek Squad drops by to accidentally crash your hard drive or drop your brand new plasma, you might not hear them coming. That's because Mitsubishi has agreed to lease Best Buy's electronics "professionals" four JDM-spec i-MiEVs (Mitsubishi Innovative...
Robert Scardino -
More Tesla Turmoil? Executive Turnover Continues
Executive turnover continues at Silicon Valley electric-car startup Tesla Motors, with three executives leaving in nine months and two more hired. The turnover comes both in Vehicle Engineering--the group that must executive and deliver the 2012 Tesla Model S electric luxury sports sedan--and in...
John Voelcker -
Tesla Engineering and Manufacturing Chief Resigns
The revolving door of Tesla Motors leadership keeps turning. Today, executive vice president of vehicle engineering and manufacturing, Mike Donoughe, is calling it quits, just over a year after he started the job. Formerly employed by Chrysler, Donoughe was charged with overseeing engineering...
Robert Scardino -
NPR Rides In An Electric Ford Pinto Dragster
It goes zero to 60 in 3.5 seconds. It rips through the quarter mile in just over 12. Which cars come to mind? The Nissan GT-R? The Audi R8? The Corvette ZR1? The Ferrari 430 Scuderia? The '78 Ford Pinto? Believe it or not, those dragstrip bragging rights belong to the last of the aforementioned...
Robert Scardino -
We get a lot of spam. Everyone gets a lot of spam. In fact, Symantec says nine of every 10 e-mail messages are spam. But we're scratching our head over a recent spam that uses the topic of hybrid cars, particularly clumsily, to link (via Dubai, no less) to real carmakers' hybrid, diesel, and electric car sites. Shouldn't they use actual...hybrids? The e-mail we received carried the subject line, "Drive Smarter. Drive Hybrid." We opened it immediately. Hey, that's one of our most popular topics here at GreenCarReports.com, right? We noticed a few puzzling features: the primitive typography...
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2010 Prius To Launch Amid Solar Flowers On Chicago's Navy Pier
If you think 18' tall flowers can only be the product of your imagination, an acid trip or a sci-fi novel, a visit to Navy Pier in Chicago may change your mind. As part of the launch of the 2010 Prius, so-called "Solar Flowers" will be on display from August 8 - 22 in the City of Broad Shoulders...
Robert Scardino -
Tesla Bids Farewell To Marketing Boss, Prepares To Greet Chicago
There's rarely a slow news day for Tesla Motors. Today, Tesla spokesperson, Rachel Konrad confirmed that a member of the executive team has resigned. According to Konrad, Michael van der Sande, who has served under the title of Senior Vice President of Global Sales, Marketing, and Service since...
Robert Scardino -
The Power Of The Web, Or a Note From Prius-Butterfly-Girl's Mum
A mother in New Zealand recognized her pink-butterfly daughter in a post we did for AllAboutPrius.com; ah, the interwebs ...
John Voelcker -
Behind the Prius Scenes: How They Made The Harmony Commercial
The first TV commercial for the 2010 Toyota Prius took hundreds of extras and a huge amount of computer graphics
John Voelcker