Marketing
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Tesla's vice president of business development believes other carmakers aren't taking electric cars seriously.
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Elio Motors' new marketing partner is...The Onion ?!?!? Yep.
To market its three-wheeled car, Elio Motors is getting political.
Stephen Edelstein -
Selling an electric car is easy, says creator of fictional Chevy Jolt EV
First, there was the Volt. Then came the Bolt, later renamed the Bolt EV. Now, there's the Jolt EV, the third Chevrolet electrical car. At least, that's what appeared on a website a few weeks ago—the all-electric Chevrolet Jolt EV, a sporty two-door coupe offering more than 230 miles of...
John Voelcker -
Nissan Leaf ads poke fun at Tesla Model 3 reservation queue
Nissan pokes fun at Tesla in new print ads.
Stephen Edelstein -
Tesla fan commercial: electric car rescue from post-apocalyptic landscape
When fans of a particular electric car start creating their own unofficial commercials for the car, it usually means one of two things. Either the existing ads are inconsistent, irritating, and miss the point (first-generation Chevy Volt marketing, ahem), or the auteur is so enamored of the car...
John Voelcker -
Electric Car Pledge: is carbon the right reason to get buyers to switch?
Buyers have many different reasons for choosing a plug-in electric car. Creating marketing campaigns that address all of them has bedeviled highly-paid professionals for five years. A new campaign urging North American drivers to make their next car an electric vehicle inadvertently highlights the...
John Voelcker -
Hybrids are pretty well-known at this point, and battery-electric cars are conceptually simple: You plug them in like a mobile phone. But explaining plug-in hybrids to car buyers at large—it's a hybrid, but it also plugs in, but only for double-digit range—has proven to be very hard. As GM starts to sell its 2017 Volt nationally, and prepares for the debut of its 2017 Chevrolet Bolt EV at the end of the year, marketing will be absolutely key. DON'T MISS: 2017 Chevy Volt Now At (Some) Dealers; First Incentives Released At last week's New York Auto Show, we sat down for a brief chat...
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Toyota Mirai manga: hydrogen fuel cell beats electric cars, plug-in hybrids
Manga are comics created in Japan, conforming to a style set more than 100 years ago and still very much a part of popular culture. While they may look like no more than light entertainment, they're widely read by people of all ages—and sometimes used to market commercial products. A year...
Matthew Klippenstein -
2017 Chevy Volt: what GM is doing differently this time
By virtually all accounts, the second-generation Chevrolet Volt is a handsome, enjoyable, efficient, and comfortable plug-in hybrid hatchback. This site named it our Best Car To Buy for 2016, and it's won plaudits from reviewers across the spectrum. But as we wrote last summer, "We worry most about...
John Voelcker -
2016 Toyota Prius Hybrid Is 'Heck On Wheels' In Super Bowl TV Ad
The 2016 Toyota Prius appears in a Super Bowl TV ad.
Stephen Edelstein -
Is Chevy Actually Testing New Marketing For The 2016 Volt?
The new 2016 Chevrolet Volt plug-in hybrid keeps and expands on all the good points of the first-generation Volt, while fixing a number of the old car's quirks. As we wrote in September, "The new Volt's a great car, and brings practical electric drive to U.S. drivers without a shred of range...
John Voelcker -
Custom Tesla Model X Thanks Company's Veterans, Model S Too
Seeing a Tesla Model X electric SUV on the roads at all is still a rare occurrence; seeing one in flat black is even rarer. That's because there's only one that looks like the Model X in these photos, snapped at a Supercharger site 10 days ago by our Tesla-owning author George Parrott. After...
John Voelcker -
Advertising professionals suggest ways Volkswagen could market its way out of the current diesel scandal.
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Four Years In, Ford Releases First U.S. Focus Electric Ad (Video)
On most American streets and highways, the Ford Focus Electric is as rare a sight as some exotic sports cars. And unfortunately, some continued rather dismal sales numbers support that. Focus Electric sales totaled 1,964 in calendar-year 2014, up only slightly from the previous year’s total...
Bengt Halvorson -
Electric Cars Aren't Selling Because Makers Can't, Don't Market Them: Report
A new study claims lack of advertising is to blame for low electric-car sales.
Stephen Edelstein -
2016 Toyota Mirai Hydrogen Fuel-Cell Car Runs On...Leftover Lemonade? Huh?
Toyota continues to claim that hydrogen for its Mirai fuel-cell car can come from just about anywhere.
Stephen Edelstein -
Second Toyota Mirai Video: Hydrogen Is Like First Oil Well
Toyota goes to the birthplace of the oil industry to demonstrate electrolysis.
Stephen Edelstein -
New Toyota Film Appropriates Musk 'BS' Comment On Hydrogen For Its Title
Toyota launches a series of videos on renewable hydrogen.
Stephen Edelstein -
Toyota is now a top-level Olympic sponsor.
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Toyota Mirai Fuel-Cell Car's Ad Agency Should Study Engine Technology More Closely
Oh, Toyota ... really? It's not bad enough that your Lexus brand put out two ads that inaccurately slammed plug-in electric and diesel vehicles, respectively. Now your own agency has gone and made a foolish technical error in an ad meant to pave the way for your 2016 Toyota Mirai hydrogen fuel-cell...
John Voelcker -
Would Stressing Personal Risk Of Air Pollution Sell More Electric Cars?
A new study suggests people may be more concerned about air pollution than they appear.
Stephen Edelstein -
2016 Chevrolet Volt TV Ad Released 6 Months Before Car
One of the biggest concerns among electric-car advocates is GM's ability to create and sustain a smart, coherent, clever, and explanatory marketing campaign for its new 2016 Chevrolet Volt. The plug-in hybrid with a 50-mile range will arrive on the market in the second half of this year, but Chevy...
John Voelcker -
BMW i3 Electric Car Super Bowl TV Ad: Now It's Out [UPDATED]
The BMW i3 electric car will star in the brand's first Super Bowl ad in four years.
Stephen Edelstein -
2016 Chevrolet Volt: Celebrities Come Out For LA Launch Party
By this point, the 2016 Chevrolet Volt launch at this week's Detroit Auto Show may feel like old news to followers of GM's plug-in hybrid compact hatchback. The evening of the same day that GM CEO Mary Barra showed the 2016 Volt, it was revealed to a different crowd as well: Los Angeles...
John Voelcker