EfficientDynamics
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Pretty much every carmaker wants to brand itself green--or at least fuel-efficient. And toward that end, most of them seem to have created sub-brands for their green technologies, programs, and aspirations. Based on conversations with car buyers all over North America, we're convinced that most people have no idea what these brands are, what they mean, or who they belong to. So, we've created a little test. Below is an alphabetic list of 10 labels, each created by a different carmaker, that are meant to differentiate their fuel-efficient engines, technologies, and environmental efforts from...
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2012 BMW 3-Series: Saving Gas In A Sports Sedan
"The Ultimate Driving Machine" - It's one of the most well-known taglines of the motoring world, and each successful generation of BMW is designed to improve that driving experience further. However, in times of austerity and rising gas prices, it's not enough to simply concentrate on performance...
Antony Ingram -
BMW Turns Heat Energy To Electricity To Boost Fuel Efficiency
To increase gas mileage, carmakers can use smaller engines that produce the same power from less fuel. But they can also work to recapture part of the 70 percent of fuel's energy content that internal combustion engines waste in producing heat, noise, and momentum that has to be halted via braking...
John Voelcker -
BMW Confirms 'i' Electric Sub-Brand, Lineup: MegaCity Now i3
Auto marketers and PR people have a love-hate relationship with the Internet. It lets them connect directly with users and fans, but it also transmits facts, leaks, and rumors at lightning speed. That meant that this morning's BMW press conference, telecast live from BMW Welt in a snowy Munich...
John Voelcker -
BMW's Striking Diesel Hybrid Coupe: Now It Has a Name, Maybe
The flurry of activity in hybrid and electric supercars has led to several concepts being approved for production, but BMW still hasn't publicly committed to a date for its high-tech green performance car. Mercedes-Benz has its SLS AMG E-Cell; Audi has the E-Tron; even Porsche gave the green light...
John Voelcker