As if trying to assert dominance in a prison-yard hierarchy, electric-truck makers are lining up to take on the biggest name in the business.
Repeating a stunt staged by Tesla with the Cybertruck, Lordstown Motors on Wednesday released a video showing its Endurance electric pickup truck in a tug of war with a Ford F-150—not only the bestselling pickup truck in the United States, but the bestselling vehicle, period.
The Endurance won handily, easily pulling the F-150 as the gasoline pickup spun its wheels in futility.
Billed as a test of traction, the tug of war was staged on wet grass, with traction control turned off in both vehicles, according to Lordstown.
A 2019 Ford F-150 Lariat EcoBoost was used, with the truck in four-wheel drive and low range selected, according to Lordstown. However, the company didn't specify whether it had the 325-horsepower 2.7-liter twin-turbocharged V-6 that was standard on the Lariat trim level for 2019, or the optional 375-hp 3.5-liter twin-turbo V-6, which both get EcoBoost branding.
The Endurance is powered by four in-wheel hub motors, producing a combined 600 horsepower, Lordstown previously said, promising that they will also help enable the off-road capability many pickup buyers expect.
The motors look a bit like old-fashioned drum brakes—to easily bolt to existing suspension systems. Moving the motors out to the hubs potentially provides extra space within a vehicle's footprint, but could also increase unsprung weight, affecting ride quality and handling.
Ride and handling may not be major concerns for the Endurance, which is aimed at fleet buyers, but in-wheel hub motors also seem more exposed to damage in the rough-and-tumble environments the truck is designed for.
For the battery pack, Lordstown plans to use cylindrical 2170-format cells, with enough capacity for a 250-mile range. The Endurance's body-on-frame platform could also support an SUV, Lordstown CEO Steve Burns previously told Green Car Reports.
Meanwhile, Ford CEO Jim Farley recently said that the automaker's upcoming F-150 Electric would be "a workhorse, not a showhorse," indicating it may compete with the Endurance for fleet buyers.
When that model debuts, perhaps a rematch will be in order?