We're just back from the live launch of the 2013 Dodge Dart, one of the most crucial--and well-attended--launch events of the Detroit Auto Show.
And while it may fit right into Chrysler's marketing plans, we thought you'd like to see the actual unveiling--complete with flashy videos, loud music, and the occasional crash of drums on the soundtrack.
Three Dart sedans rolled out, in red, black, and white, at least two of them in high-end R/T trim.
One main piece of news: The 2013 Dodge Dart will carry a base price of $15,995.
That should put it right in the heart of the compact market, facing off against the new Ford Focus and Honda Civic, the Chevrolet Cruze and Hyundai Elantra introduced last year, and the aging Toyota Corolla.
We've already written up the full details of the 2013 Dodge Dart, but we'd like to hear your reactions to the launch extravaganza--and if you think the Dart will be a competitive entry in the compact segment.
Leave us your thoughts in the Comments below. And as always, check out all our Detroit Auto Show coverage throughout the week.