Eric Loveday, Author

Eric Loveday is a car enthusiast with a love for everything automotive. He purchased a 1970 Chevelle at age 16, quickly outgrew its dated engineering and gas consumption and sold it off. Eric has a passion for writing and graduated from the University of Michigan with a degree in print journalism. He has spent most of his time since then writing for online sites. Eric's automotive background stems from his father, a long-time mechanic for GM, now a part of the product development team at Chrysler. Eric believes that efficient vehicles are the wave of the future and reducing this nation's dependency on foreign oil will be the driving force behind electric and hybrid vehicles.

Articles

Mitsubishi to Reveal Plug in Hybrid Concept at Tokyo Auto Show in October Eric Loveday March 5, 2009

With Mitsubishi recently stating that they plan to focus on hybrid and electric cars and offering a bold new energy statement that they plan to offer fully electrified city cars in the near future,...
Ford Launches New Ad Campaign Focused on Hybrid Fusion
Last night, Ford Motor Company kicked off their new advertising campaign focused on green technology and hybrid vehicles. Ford choose to launch their campagign during the airing of American Idol on Fox Network. Ford debuted three brand new comercials that are part of their new campaign called...
Eric Loveday March 4, 2009

Mitsubishi Reveals i MiEV Sport Air Concept at 79th Annual Geneva Auto Show
The Mitsubishi i MiEV Sport Air Concept is currently on display at the Geneva International Motor Show. This concept draws from design cues of the Mitsubishi i MiEV. The Sport Air shares its naming with the similar Saab 9x Air adding an open top version to the i MiEV line of vehicles from...
Eric Loveday March 3, 2009
Prius Listed as Best New Car Value by Consumer Reports
With the release of Consumer Reports annual auto issue comes an announcement that the current Toyota Prius Touring model is the best overall value amongst new cars. For the first time ever, Consumer Reports published a new category to include the best values among new car and the Toyota Prius...
Eric Loveday March 3, 2009
2010 Toyota Prius and Honda Insight Can Share Market
The new 2010 Toyota Prius is expected to hit showroom floors in June. With the economic downturn, the new Honda Insight coming to market, and gas prices near $2, you may think that Toyota would be worried about sales of the new Prius. However, Toyota execs are not worried. Toyota believes...
Eric Loveday March 2, 2009
Mitsubishi to work with Peugot on i MiEV Electric Car
Today, March 2nd, Mitsubishi announced that it will work with Peugot on its upcoming electric car the i MiEV. Mitsubishi plans to sell the i MiEV in European countries by the end of 2010 or the first quarter of 2011. The recent announcement of the planned partnership on this vehicle will...
Eric Loveday March 2, 2009
Latest Update Mini to Name Lessees for EV in March Eric Loveday March 2, 2009

According to Jim McDowell, chief of BMW of North America LLC's Mini Division in the U.S., the first group of lessees for the Mini EV will be named this month. Though BMW had postponed the naming of...

Renault-Nissan to Work with Elektromotive on Vehicle Recharging Infrastructure
Renault-Nissan will begin work with the UK based company Elektromotive. Together they will work to install a network of vehicle recharging stations for use with plug in electric vehicles. They term this the Partnership for Zero-Emission-Mobility. The goal of this partnership is to provide an...
Eric Loveday February 27, 2009
Fisker Taking Pre-Orders for Convertible Karma S
Fisker Automotive recently unveiled a convertible version of its extended-range electric Karma called the Karma S which is slated for production in the second half of 2011. The Karma and Karma S concept have similar design cues and are strikingly beautiful in person. The Karma S adds the appeal of...
Eric Loveday February 26, 2009