Fuel Cell

Toyota's staunch, unswerving support for hydrogen fuel cells has astonished and aggravated many in the electric vehicle community. For some of them, the technology is at best an inferior solution—and at worst is fossil fuel-friendly vaporware, a Judas in Jesus's clothing, if you will. With...

Large auto companies are likely aircraft carriers: it takes a long time for them to change direction, and far longer yet to get them aligned on a new course. To various degrees, the world's carmakers have started to produce and sell vehicles that plug-in, whether for some or all of their travels...

The challenges of building fueling infrastructure for passenger cars powered by hydrogen fuel cells are well known by now. Toyota, Honda, and Hyundai now lease low volumes of fuel-cell vehicles in selected areas of California where a few dozen hydrogen fueling stations are now up and running. The...

These days, it's all but de rigeur that concept cars from major global automakers be shown with some form of alternative propulsion. They may preview future production vehicles powered by plain old conventional gasoline engines, but a plug-in hybrid or other greener powertrain shows the automaker...

Twenty years ago, Toyota took the automotive industry by surprise with the Prius. The Japanese giant is attempting to revolutionize driving again, this time by bringing hydrogen-powered cars to the masses. However, it now faces a completely different set of challenges than when it set out to get...

There are now three different vehicles powered by hydrogen fuel cells on sale in California, and we've driven them all. The 2017 Honda Clarity Fuel Cell is the first one in which we were able to forget about the powertrain and simply drive. It's the best of the three, although that won't matter...

If green cars can reduce emissions, why shouldn't their advertising do the same? That's the theory behind a series of billboards in relevant California markets that advertise the Toyota Mirai hydrogen fuel-cell sedan. But these billboards will do more than try to attract the eyes of potential...

About 600,000 plug-in electric cars have been sold in the U.S. in the past 10 years. The number for hydrogen fuel-cell vehicles is lower: as of the end of last month, it's below 1,600. Nonetheless, Honda, Hyundai, and Toyota today offer zero-emission vehicles powered by hydrogen in limited areas of...

The Hyundai Tucson Fuel Cell was actually the first hydrogen fuel-cell vehicle offered to U.S. drivers in recent years. The 2016 Toyota Mirai that followed it has now outsold Hyundai's hydrogen-powered SUV, but it's been known for a couple of years that the Korean maker will replace that model. At...

Honda's green-car strategy for the next decade or so appears to be coming into greater focus. In place of its previous mild hybrids, the Japanese automaker is planning to produce much higher volumes of its two-motor hybrid powertrain, as seen first in the Accord Hybrid mid-size sedan. It also...

Anticipating a possible decrease in fossil-fuel consumption from the mass deployment of zero-emission vehicles, one of the world's largest oil companies is hedging its bets. Royal Dutch Shell is becoming increasingly involved in hydrogen fueling infrastructure, which will be needed if fuel-cell...

Every Toyota Mirai hydrogen fuel-cell car sold anywhere in the world will soon be recalled to address an issue with its onboard electronics. The problem lies with the output voltage generated by the cars' fuel-cell stacks. Under certain driving conditions, the amount of voltage generated by the...

A 40-year-old Fleetwood Mac song, floating childrens' heads, and hydrogen molecules all kick off the marketing campaign for the 2017 Honda Clarity Fuel Cell hydrogen-powered vehicle. Like most marketing for hydrogen vehicles, the video ad above will likely be targeted only to California drivers...

What if gasoline and diesel cars and light trucks were simply eliminated altogether from the new vehicles sold in a state? Residents of one state in the U.S. may, eventually, find out. California already leads the nation in promoting zero-emission vehicles, but the Golden State may soon take that...

As is the norm these days, the ads running during Super Bowl LI this past weekend drew almost as much attention as the game itself. Automakers are among the myriad companies that expend considerable creative and monetary resources on Super Bowl ads every year. And green cars make occasional...

Battery-electric cars are being delivered in volume today, but planned hydrogen fuel-cell vehicles from major automakers are on a more gradual timeframe. This morning, General Motors and Honda jointly announced that the two companies would establish a joint venture to produce hydrogen fuel-cell...

To achieve mass adoption, fueling infrastructure for hydrogen fuel-cell vehicles will have to be hugely expanded. It's a problem similar to that faced by battery-electric cars, but charging stations are far cheaper and easier to install—and can rely on existing grid infrastructure for their...

Last week, the U.S. Department of Energy awarded a $1 million prize to a little-known team for what you might call a new garage appliance. The SimpleFuel team—actually a collaboration of three separate companies—won the prize, first offered in November 2014, for its hydrogen...

How do you advertise new and innovative zero-emission vehicles, whether they're electric or fuel-cell cars? It's a question that's bedeviled carmakers and their marketers, who continue to experiment with messaging, different audiences, and programs to get people into the cars. The challenge is...

Hyundai is expected to unveil its next fuel-cell vehicle in 2018.