Honda official Nobuki Ebisawa has rejected claims that the firm has tried to mimic the look of the Toyota Prius with its Insight.  He said that considerations for maximizing aerodynamics and optimization of placement of electric motor and petrol engine may make for similar styling in hybrids, but added the design approach at Honda has roots in the origins of the company, which he called “design DNA”.

In July, Honda sold 10,210 Insights in Japan, while Toyota sold 27,712 Prius automobiles.