Toyota News

Disappointingly, the battery pack in the 2010 Toyota Prius is almost identical to the one in its predecesors--but we don't expect that to be the case forever.

Smaller, lighter, more powerful electric motor/generators and a larger gas engine give the 2010 Toyota Prius better performance AND better mileage

Drivers of the new 2010 Toyota Prius see most information at the base of the windshield, which improves safety

Green Ribbons Aren't the Only Green Things at the 2009 Denver Auto Show

Much nicer materials and more luxury, along with marginal increases in most dimensions, make the 2010 Toyota Prius cabin a pleasant place to spend time

Debuting nearly nine years ago, the Toyota Prius took front stage on the hybrid scene.  Sales quickly outpaced predictions, but Toyota was in a way still disappointed.  Research determined that most Prius buyers bought the car as a second car.  Most buyers used the Prius for travelling to and...

No surprise here, this month's most popular blog posts--both real and satirical--were mostly about the upcoming 2010 Prius

Responsible for more than 2,000 engineers, the chief engineer for the 2010 Toyota Prius mulled over problems on long rural drives

Toyota's New Hybrid Makes an Impact

No new car is perfect, and so it goes with the 2010 Toyota Prius; we have a few quibbles.

They're less confusing than they used to be, but you'll still have to put some thought into how you want to equip your 2010 Toyota Prius

We couldn't list all the new features of the 2010 Toyota Prius, but here are the high points

Our list of five FAQs offers answers to many common queries about the 2010 Toyota Prius

Reviewers agree that 70 miles per gallon is easily achieveable in the new 2010 Toyota Prius

Our colleague Marty Padget drove the all-new 2010 Toyota Prius last month; here's what he said

The Auris Hybrid announced last fall as a 2010 model for Europe may give Toyota a Honda Insight competitor

When the 2010 Honda Insight goes on sale Tuesday, comparisons to the Prius will only intensify

The clever, tiny Toyota iQ may appear on US roads as a Scion

Used to be that potential hybrid buyers worried about whether the electric components were tough enough. Well, the growing number of Toyota Prius taxis should set that worry to rest. Our colleagues at AllSmallCars noticed a Prius leading the Yellow Cab fleet in Denver's St. Patrick's...

Changing from 11 MPG to 50+ MPG is Bigger Than You Might Think