Polestar

Electric-car brand Polestar will operate independently from Volvo.

Ahead of the Geneva auto show, Volvo’s Polestar electrified performance-car brand has revealed its first all-electric model and first volume-production model, the Polestar 2. The Polestar could prove to be the strongest alternative yet to the Tesla Model 3, with pricing, range, performance...

Volvo’s Polestar sub-brand has released a teaser picture and revealed a little more about its first electric car, to be called the Polestar 2. And the fledgling tech-performance brand doesn’t miss a beat in mentioning the Tesla Model 3. The Polestar 2, which will be the first fully...

While Tesla works out the production bottlenecks that plague the Model 3, rivals continue to gear up to challenge the Silicon Valley maker's more affordable electric car. Specifically, Tesla's latest announced competitor comes from the new brand at Volvo Cars Group, named Polestar, which has become...

Polestar, formerly Volvo's in-house tuning division, was recently separated from the Swedish brand; Volvo plans to turn it into a standalone brand. Polestar announced plans to build electric and electrified performance cars in the near future, and the brand revealed its first attempt with what it...

Volvo will buy its performance partner Polestar, and set it to work building hot-rod plug-in hybrids.