In May, we told you about the first round of Toyota's Prius Plug-In MPG Challenge. If you missed it and don't feel like clicking through to read the magnificently written article, here are the high points: Toyota loaned 2013 Prius Plug-Ins to a handful of nonprofits for 30 days. The nonprofits used those vehicles to carry out programs, zip off to board meetings, run errands -- whatever they needed to do to fulfill their various missions. Organizations promised to put at least 75 miles on the odometer each week and travel at least 500 miles in the Prius over the course of the month. After the...
2013 Toyota Prius Plug-in Challenge Raises Funds For Philanthropy
When it comes to social media marketing, Ford showed the auto world how it's done back in 2010. The company's Fiesta Movement recruited perky, camera-ready cool kids to talk about the Fiesta through blog posts, photos, and videos. The campaign was so successful that 60% of Americans knew about the...Richard Read