Car Advertising
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Carmakers may soon begin promoting electric cars based on their driving experience.
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Nissan Leaf Ad Crosses A Line: 'Not Why Electric; Why Gas?'
The question isn't, "Why electric?" It's, "Why gas?" And with those eight words, Nissan marketers crossed a line that no other established carmaker has dared to cross. In a 20-second ad for the 2013 Nissan Leaf electric car now running on television--you may already have seen it--Nissan said it out...
John Voelcker -
Toyota Auris Ad Complains About Auto Emissions, Doesn't Mention Electric Cars
By now, you've probably seen it: the new ad for the Toyota Auris Hybrid. But on the off chance you haven't, here's the Cliffs Notes version: Sometime in the future, a man and woman awake in their stylish apartment. It's got enough bells and whistles and Roombas to give Michio Kaku a heart attack...
Richard Read -
Smart Electric Drive Ad Ignores Eco Theme, Goes Big For Small Car
Hey Chevy, listen up: Aliens in electric car ads don't have to be annoying--just ask Smart. The maker of diminutive city cars has ditched all references to performance, specifications and efficiency in its latest ad (via Autoblog) for the third-generation Fortwo Electric Drive, instead giving us a...
Antony Ingram -
Marketing Electric Cars As 'Medicine' = Fail, Movie Producer Says
Why would you buy a plug-in electric car? To save money on gas? To save the planet? Maybe. But that's not how they should be marketed, said Hollywood producer Dean Devlin. "The Volt is an amazing, groundbreaking car," he said. "The Leaf is a gigantic breakthrough--but they're being sold as...
John Voelcker -
2012 Ford Focus Electric: Small Ad Budget Due To Low Sales Of Volt, Fisker
Earlier this week, Ford announced it had signed a deal with troubled Internet content provider Yahoo to stream 10 episodes of an Internet reality show centered on its 2012 Ford Focus Electric. Called Plugged In, the show will send teams of contestants to various U.S. cities in Ford's battery...
Nikki Gordon-Bloomfield -
The town of Normal, Illinois is no stranger to electric cars. Home to one of Mitsubishi’s factories, the town became home to a 1,000 strong electric vehicle test fleet earlier this year. Then in July, town officials announced residents would get an additional purchase incentive worth an average of $300 for every new electric car purchased there. Now Mitsubishi is using its experience in Normal as the basis for a new digital advertising campaign that casts the 2012 Mitsubishi i as the “Most Likable Car On The Planet”. The advertising campaign will detail how Normal became...
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2012 Chevrolet Sonic Goes Extreme To Attract New Customers
When automakers start designing a new car, it’s customary to have a specific demographic of customer in mind. This not only helps to design a car which best suits the needs of a particular subset of buyers, but it also gives the advertising teams something to aim for when coming up with crazy...
Nikki Gordon-Bloomfield -
How Would You Sell An All-Electric ATV? A Killer Wasp, Perhaps?
Historically, electric vehicles haven’t had an easy time of it thanks to the old stereotype that they are slow, boring and can’t cope with the real world. We all know that isn’t true -- but what would you to to convince the general public that your new electric off-road...
Nikki Gordon-Bloomfield -
Behind The Disturbing Ad Campaign For The 2012 Toyota Prius
To make its new ad for the 2012 Toyota Prius family, Toyota tapped some of the same talent that made its previous "Harmony" campaign a success. But as intriguing as the behind-the-scenes footage may be, we're not entirely sold on the new "People Person" clip. You might recall that when Toyota...
Richard Read -
Advertising Electric Cars: What To Make Of Leaf vs. Volt Spat?
For the first time in 80 years or so, major automakers are building and selling plug-in electric cars in the U.S. How are they letting people know about their new cars? Advertising, of course. Our colleague Richard Read looked at four electric-car TV ads, analyzing what made them work and what...
John Voelcker -
Nissan’s New Electric Car Ad Zeroes In On Weird Coincidences (Video)
What links a 1985 novel about a drug-addicted rich boy with the 2011 Nissan Leaf? Nothing, or something? It turns out to be both. You see, the 1985 novel Less Than Zero, later dramatized in 1987 as a film featuring a fresh-faced 22 year-old Robert Downey Jr., has a remarkably similar title to...
Nikki Gordon-Bloomfield