Car Advertising

Finally, auto industry starts to admit: electric vehicles are better

Finally, auto industry starts to admit: electric vehicles are better

Electric cars are often touted for their financial and environmental benefits, but there's another major perk they offer to consumers. They're very nice to drive. Many drivers have been won over by electric cars' near-silent operation and instant torque delivery. DON'T MISS: Electric Cars' Secret... read more

April 18, 2016 by -
2011 Chevrolet Volt test drive, Michigan, October 2010

Marketing Electric Cars As 'Medicine' = Fail, Movie Producer Says

Why would you buy a plug-in electric car? To save money on gas? To save the planet? Maybe. But that's not how they should be marketed, said Hollywood producer Dean Devlin... read more May 11, 2012 by 18

2012 Ford Focus Electric

2012 Ford Focus Electric: Small Ad Budget Due To Low Sales Of Volt, Fisker

Earlier this week, Ford announced it had signed a deal with troubled Internet content provider Yahoo to stream 10 episodes of an Internet reality show centered on its 2012... read more April 13, 2012 by 24

2012 Mitsubishi i

2012 Mitsubishi i Just Wants To Be Normal, Goes On Road Trip

The town of Normal, Illinois is no stranger to electric cars. Home to one of Mitsubishi’s factories, the town became home to a 1,000 strong electric vehicle test fleet... read more October 10, 2011 by 2

2012 Chevrolet Sonic

2012 Chevrolet Sonic Goes Extreme To Attract New Customers

When automakers start designing a new car, it’s customary to have a specific demographic of customer in mind. This not only helps to design a car which best suits the... read more October 5, 2011 by 0

Electric-car charging stations at Target in Fremont, CA [photo by Jack Brown]

How Would You Sell An All-Electric ATV? A Killer Wasp, Perhaps?

Historically, electric vehicles haven’t had an easy time of it thanks to the old stereotype that they are slow, boring and can’t cope with the real world. We all... read more September 30, 2011 by 1

Screencap from the 'People Person' spot for the 2012 Toyota Prius family

Behind The Disturbing Ad Campaign For The 2012 Toyota Prius

To make its new ad for the 2012 Toyota Prius family, Toyota tapped some of the same talent that made its previous "Harmony" campaign a success. But as intriguing as the... read more September 23, 2011 by 7

Nissan Leaf 'polar bear' ad

Advertising Electric Cars: What To Make Of Leaf vs. Volt Spat?

For the first time in 80 years or so, major automakers are building and selling plug-in electric cars in the U.S. How are they letting people know about their new cars?... read more June 9, 2011 by 7

Value of Zero Nissan Ad

Nissan’s New Electric Car Ad Zeroes In On Weird Coincidences (Video)

What links a 1985 novel about a drug-addicted rich boy with the 2011 Nissan Leaf? Nothing, or something? It turns out to be both. You see, the 1985 novel Less Than Zero... read more April 19, 2011 by 2



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