2012 Toyota Prius Liftback

  • 2013 Ford C-Max Hybrid, Los Angeles, August 2012

    For the past decade, Toyota has unquestionably been the champion of the hybrid electric car, thanks to its Prius family of hybrids. But with a tough new ad campaign about to launch for the all-new 2013 Ford C-Max Hybrid, Detroit’s blue oval wants to steal that hybrid crown. The gloves are off. But who will win? In its new ad campaign, Ford has nominated to directly compare itself with the established Prius, using a series of comically-drawn shorts. As USA Today reports, one of the first C-Max Hybrid ads to air shows Mr. Linea, a classic, Italian line-drawn character from the 1970s...

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