2009 Los Angeles Auto Show
It's going to take Audi a long time to live down its U.S. chief's infamous quote that anyone who buys a Chevrolet Volt extended-range electric vehicle is an "idiot." But after sticking to diesel for a long time as its sole green strategy, Audi is now storming ahead into smaller, hybrid, and electric cars with a fierce vengeance, seemingly determined to make up for lost time. Here's our roundup, from smallest to largest. 2011 Audi A1: Modern mini-car Audi has been teasing its new A1 mini-car with an extended campaign of images, videos, and details dribbled out every few days before its launch...
GM Marketing Manager Behind Awful Volt Dance Is Reassigned
You heard it here first, folks. Maria Rohrer, the Chevrolet Volt marketing manager responsible for the remarkably awful "Volt Dance" at last month's Los Angeles Auto Show, has been reassigned. An internal General Motors memo last week said Rohrer would become director of Chevrolet truck...John Voelcker
The Volt Song: What Happened, and What It Could Have Been
And we thought our piece on the LA Auto Show's Volt dance was pointed. Hah! Look here. Or here, followed by here. Or here. Ouch. Like a good journalist, we wanted to know more. So we asked for an interview with Maria Rohrer, Director of Global Volt Marketing Operations at Chevrolet, to understand...John Voelcker
Hyundai: No More V6s For Midsize Cars or Compact Crossovers
One of the standouts among the global carmakers at the 2009 Los Angeles Auto Show was Hyundai. The Korean company has seen its market share rise from 3 to 4 percent during a dismal downturn, even without any new volume models to spur excitement. Now, with its Los Angeles launch of the 2010 Tucson...John Voelcker
Honda P-NUT Concept Takes On Smart ForTwo and Scion iQ
The smallest Honda sold in the U.S. is the 2010 Honda Fit, lauded for its almost infinite combination of interior configurations as well as its sporty driving and handling. But while Honda makes cars even smaller than the Fit for Asian and European markets, it hasn't sold them here. Its latest...John Voelcker
2009 Los Angeles Auto Show: Preview
Only a handful of U.S. auto shows count as important. Detroit, in January, is one; historically, New York in April has been another. But the up-and-comer is the Los Angeles Auto Show, which now occurs in late November or early December and focuses on green cars of all stripes: hybrids, electric...John Voelcker
While Chrysler was an original partner in development of the Two-Mode Hybrid system used in pickups and sport utilities by Chevrolet, GMC, Cadillac, as well as upcoming sport utilities from BMW and Mercedes-Benz, its hybrid history has not been happy. The company made fewer than 1,000 Dodge Durango Hybrids and Chrysler Aspen Hybrids before killing those large sport utilities last December and shutting the Delaware plant that built them. But recent reports indicate its next large green truck, the 2011 Dodge Ram Hybrid pickup, remains on track for a launch next year. Details of the hybrid...