Celebrities are always a good way to draw attention to cars.
Now the U.K. arm of French carmaker Renault has made a short video about one very well-known driver of its Twizy electric car.
That would be none other than Sir Stirling Moss, one of the most famous racing drivers of all time.
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Moss won the 1955 Mille Miglia, not to mention 16 individual Grand Prix races, and he is likely the greatest driver who never won a Formula 1 World Championship.
Renault's clever 2-minute video intercuts black-and-white historic footage of Moss's races in the Fifties and Sixties with modern interview clips.
Sir Stirling Moss and Lewis Hamilton discuss their race cars
Moss, now 85, describes using his Twizy around London, where he lives.
(Although it's not mentioned, as a battery-electric car, the Twizy is exempt from that city's stiff congestion charge for entering the central zone of the city.)
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Then the real fun begins: Using either authentic audio or cleverly re-created lines, the video shows Moss zooming around London in the Twizy as if he were in a race.
(Britons of a certain age will recognize the resonant, ever-so-slightly pompous tones of what used to be called "BBC English"--a long-vanished standard now.)
A 30-second "pit stop," complete with countdown clock, is revealed to be Moss picking up his morning newspaper.
Sir Stirling Moss in his Renault Twizy electric car, London, May 2015
Moss says he likes the car--his sole vehicle now, out of 184 racing cars he drove during his career.
"You see, to me," Moss says, "the Twizy's a fun car to drive."
"Fast to me is pretty quick," he notes at the start of the film.
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Of course, the racing side of Moss soon asserts itself.
"I'd like some more power," he admits with a smile. "You know, that would be nice."
Renault: You have been officially notified. More power for the Twizy, please.
[hat tip: Radd N]