We’ve written before about how major automakers like Nissan, Ford and GM are plowing forth with electric car and hybrid offerings. Nissan, in particular, wants to grab 20 percent of the global electric cars market.
But luxury automakers are getting into the game, too. Could it mean competition for luxury electric car startups like Tesla and Fisker?
Big news on this came from BMW recently. First, the company is launching an entire eco-friendly sub-brand of its cars, called “i.” The lineup includes the i3 all-electric city car and the i8 plug-in hybrid sports car.
It is also piloting 1,000 ActiveE electrified BMW coupes, testing out a car sharing service and just said it would launch a $100 million venture capital fund to invest in transportation-related services. It has already backed My City Way, which makes a smartphone application that helps users find nearby services like bathrooms and restaurants.
Rolls Royce also plans to trot out an experimental battery electric vehicle plug-in hybrid, the Phantom 102EX, which the company’s chief executive called the “first battery electric vehicle for the ultra-luxury segment.”
Mercedes-Benz has also been dabbling with green cars. It has been leasing fuel-cell powered vehicles (the F-Cell) and recently showed a very sexy electric sports car at an auto show in Detroit. SLS AMG (pictured, above) goes from zero to 62 in 3.8 seconds, is due out in 2013 and will likely cost around $307,000.
2012 Nissan ESFLOW Concept Electric Car
While Nissan is best known in the electric car world for its all-electric Leaf hatchback that went on sale in December, it’s also launching a sporty electric car.
The Esflow, pictured here, can do zero to 62 miles per hour in less than five seconds and the company is promising 150 miles of range on a fully charged battery.
Of course, the Tesla Roadster has been available for a few years now, and the company has a lot of fans. Fisker is also launching a sports car plug-in hybrid, the Karma, with a $95,500 price tag. The car has gone through several rounds of delays and price increases over the past few years, and arguably no longer has first-mover advantages in the luxury plug-in hybrid segment.
Who do you think will be next in the luxury electric car game? Will there be an electric Ferrari coming out any time soon? How about a hybrid Hummer? Better yet … a hybrid Hummer limo?
This story, written by Iris Kuo, was originally posted on VentureBeat's GreenBeat, an editorial partner of GreenCarReports.